Social Media Strategist

What are we looking for Title: Lead / Sr. Lead - Social Media Reporting to: Chief Executive Officer & Founder Company: Kulfi Collective Location: Mumbai APPLY HERE: About Kulfi Collective Kulfi Collective is a modern media network that functions at the intersection of content, community and culture. Kulfi brings together talent, tech and data to create and distribute muti-format, multi-platform content for GenY and GenZ audiences in India and across the world. Kulfi operates through three verticals - Supari Studios (brand solutions), Post Office (immersive & digital experiences) and Keeda Media (original IPs). Over the last ten years, Kulfi has produced more than 10,000 minutes of content that has been viewed over two billion times online for some of the most ambitious brands and platforms in the world such as Red Bull, Google, Audible, Netflix, Tinder, Spotify and Flipkart among others. About the role At Kulfi Collective, we are on a mission to make the world (wide web) a brighter place, one incredible story at a time. We are looking for a Lead / Sr. Lead - Social Media who shares our passion for shaping culture by combining talent, tech and data and building a strong company image globally for Kulfi’s 3 core verticals (Supari Studios, Post Office and Keeda Media). This person will be responsible for leading Kulfis social strategy, execution and evolution as the business continues to grow. This person will hold ownership on social content development for Kulfi and all its verticals. A day in the life of Lead / Sr. Lead - Social Media

• Devise, develop and execute the social strategy for KC, SS, PO and KM, ensuring appropriate strategic positioning. Responsibilities include (but are not limited to) defining our social platform strategy, ensuring best practices for social content, and managing our social content calendar.
• Strategically manage the allocation of resources inclusive of agencies and freelancers for our design needs.
• Develop unique angles, stories and pitches to maximise attention and engagement on our content pieces
• Build a cadence to source and repost existing content. Partner with internal teams to produce content when applicable.
• Write platform-appropriate copies on social media, as well as emailers.
• Ensure consistency in brand tone of voice in all messaging for all four verticals across all platforms
• Track performance across all our social media channels, and take measures to optimise it accordingly. This role will communicate performance to relevant stakeholders for constant improvement.
• Continuously monitor and identify patterns, platform trends, algorithm changes, opportunities and industry best practices for enhancing our strategies.
• Foster a growth mindset and culture in line with the company’s values

Qualities and skill sets we would like for you to showcase

• 4-6 years of hands-on experience in the social media space.
• Strong understanding and experience in social media platforms, their analytics, insights generation and audience analysis, platform strategy
• Track record of growing engagement and audience across all major social platforms
• Keen eye for spotting hilarious, relevant social content and trends
• Excellent written and verbal communication skills
• Strong communication skills to convey complex data insights to non-technical stakeholders.
• Ability to work collaboratively in a fast-paced environment and manage multiple tasks simultaneously.

More about Kulfi Collective We are committed to building an inclusive and diverse team at Kulfi Collective. We welcome candidates from all backgrounds, and strive to create a culture that values and respects diversity. Want to know more about Kulfi’s incredible work, our culture, the benefits we offer, our journey and everything in between? Here is everything you need to know.