Performance Marketing Specialist (Interim)

Title - Interim Performance Marketing Specialist Experience: 8-10 years Expected Notice Period: Immediate to 30 Days Opportunity Type: Part Time/ 3 Months Engagement Type: Remote About the employer brand: India’s First Organic Superfoods - Based Skincare brand. The brand stands as a beacon of ethical and transparent skincare, weaving the power of superfoods into its organic skincare line, "Superfoods for Skin." With a commitment to purity, authenticity, and ethical practices, we showcase potent ingredients such as Astaxanthin, Reishi, Shiitake, and Chaga. Beyond being a brand, it is a community that champions the transformative potential of superfoods in self-care while unwaveringly upholding sustainability. Role Overview The role will involve in creating, planning and delivering paid digital advertising campaigns across primary mediums - Google and Meta. The role will evolve into a growth professional completely owning up the acquisition goals and eventually setting up the analytical engine for the business to help thrive the business to accomplish profitable growth in the targeted markets.The role will involve in delivering insights, analysis, and recommendations across the E-Commerce functions, taking ownership of the funnel analysis, performing weekly and monthly reports to track company performances. A steady view on e-commerce marketplaces and managing campaigns for direct revenue growth is expected from the role. Job Description · Participate in forming effective paid search strategies. · Effective keyword selection and audience targeting. · Developing tactics to drive positive ROI across e-commerce marketplaces and content channels ( own and affiliates )· Launching and optimising SEM and other digital campaigns · Monitoring budgets and overseeing search platform accounts · Tracking KPIs and producing useful reports for management. · Run campaigns basis targeted ROI · Suggest and develop new campaigns across multiple channels. · Work effectively with third-party partners and agencies. Job Requirements/Mandatory Skills · Understanding of SEM, SEO, GA4, and GTM · Analytical and good understanding of numbers · Experience in digital marketing, SEM for a minimum of 10 years · Background in running campaigns for companies outside India is a big plus. . Overall performance marketing experience in retention, new customer acquisition, awareness along the E-commerce channels required. Mandatory Traits ( Non -negotiables )· Engineering Degree/MBA preferred. . Primary channel expertise - Google, Meta and Web store Position is mandatory. . Monitoring and optimizing site and channel performances. . Candidates should have steady exposure in Digital Marketing. . Prior expertise in E-commerce and scaling up online businesses is a plus. Why should you apply for this job? . Opportunity to build and shape India’s first superfood-infused personal care brand. About WinnerBrands At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at Registration implies consent to our privacy policies Thanks, < WB Consultant >