Principal Graphic Designer-Remote

Vista is seeking a talented, enthusiastic Principal Graphic Designer to join our Global Product Creation and Experience team to bring to life to our products and design strategies globally. You play on the leading edge of design trends and best practices, and you are a strong collaborator who views every project as an opportunity to learn, grow and add something to the team. You love to create logos, brand identities, illustrations, hand lettering, ideas, concepts, stories -- whatever is necessary. You are resourceful, welcome challenges, seeking solutions and removing barriers. You possess the ability to turn feedback into effective design. You know how to get great things done even when time or budget are in short supply. You have a DIY spirit. You believe in collaboration and are comfortable with healthy debate and building enthusiasm for your ideas. You are fully engaged in brainstorms and are comfortable ideating independently as well. You have opinions and an original point of view and appreciate feedback and can focus on the greater goals of the project, team and business. You have a genuine respect for small/microbusinesses and are excited to be a part of a company that supports and empowers them to put their brands out into the world. In all, you love what you do and love to work hard and have fun doing it. What you’ll do: Vista is seeking a dynamic and innovative Principal Graphic designer to partner with our "DIY" product experience group. This individual will play a pivotal role in driving the creative direction and execution of our customer-facing solutions, particularly focusing on design generation. As the expert in graphic design and AI asset generation, you will collaborate closely with UX designers and engineers to leverage machine learning algorithms and generative AI techniques for enhanced design composition. Key Responsibilities: Serve as the primary liaison between the DIY-Product Experience team and the Product Creation and Experience team (our in-house graphic designers), facilitating seamless integration of AI-driven design solutions into our product offerings. Lead the exploration and implementation of traditional and emerging methods of design creation, utilizing industry-standard software such as Adobe Creative Cloud alongside cutting-edge AI and generative technologies. Partner with our Principal UX Designer to conceptualize innovative design solutions that leverage AI to streamline the creative process and enhance user experiences. Collaborate with cross-functional teams to define project requirements, establish design objectives, and ensure alignment with overall business goals. Provide mentorship and guidance to in-house graphic designers, fostering a culture of creativity, experimentation, and continuous learning. Stay abreast of industry trends, best practices, and emerging technologies in AI-driven design, actively seeking opportunities to enhance our competitive advantage. Requirements: Bachelor's degree in Graphic Design, Fine Arts, or related field; Master's degree preferred. Proven experience (8-10 years) as an Art Director or similar role, with a focus on AI-driven design solutions. Current in design trends, social design, popular culture, new advertising trends and techniques specifically for driving customer engagement including personalization. Expertise in utilizing machine learning algorithms and generative AI techniques to create and compose complex designs. Proficiency in industry-standard design software, particularly Adobe Creative Cloud (Photoshop, Illustrator, InDesign). Why You'll Love Working Here: There is a lot to love about working at Vista. We are an award winning Remote-First company. We’re an inclusive community. We’re growing (which means you can too). And to help orient us all in the same direction, we have our Vista Behaviors which exemplify the behavioral attributes that make us a culturally strong and high-performing team. About Us: Vista is the design and marketing partner to millions of small businesses around the world. For over 20 years we’ve been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. VistaCreate, 99designs by Vista and VistaPrint, all under the parent brand Vista, represent a full-service design, digital and print solution, elevating small businesses’ presence in physical and digital spaces and powering them to achieve success. Vista is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go. Commitment to Diversity, Equity, & Inclusion: Vista exists to help our customers live their dreams. Each dream is unique – and the Vista team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all. And we work together to empower each other, creating a space in which each of us can spark our next great idea. Equal Opportunity Employer: Vista, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires. Strong conceptual thinking and problem-solving skills, with the ability to translate user needs and business requirements into compelling graphic design solutions. Excellent communication and collaboration skills, with the ability to effectively engage and influence stakeholders at all levels. A passion for innovation and a commitment to pushing the boundaries of traditional design practices through the integration of AI technologies. Portfolio showcasing a diverse range of creative projects, including examples of AI-driven design solutions and traditional graphic design work.