Head of PPC (Get a 30% salary increase & Pay 0% Tax in Dubai)

Join Puffy's team at our Dubai headquarters, situated in the world's safest and most globally connected city. Puffy is a rapidly expanding e-commerce retailer renowned for our exceptional mattresses loved by millions of sleepers in North America. Since entering the bed-in-a-box market in 2016, we've achieved consistent year-on-year growth and garnered attention from top publications like Entrepreneur.com and TechCompanyNews. Our product line now includes a complete range of bedroom essentials, from pillows to bedding and accessories. We are seeking an experienced, analytical, and results-driven Head of PPC to join our team in Dubai. The ideal candidate will have a strong background in PPC marketing, with extensive knowledge of Google Ads and conversion rate optimization. They will also possess excellent attention to detail and strong leadership skills. Why joining us could be the next best step in your career?

• Get hired within 2 weeks: Typically, we extend a job offer within two weeks from a candidate's initial application to Puffy.
• Unmatched compensation: Get a minimum 30% salary rise + a 10% monthly bonus.
• 100% Tax-Free income: Relocate to Dubai, and you keep ALL your earnings.
• Seamless relocation: We offer full relocation support, including flights, visa sponsorship, and two weeks of hotel accommodation on arrival.
• Embrace Diversity & Inclusion: We are committed to building and maintaining an inclusive and diverse company with 16+ nationalities currently in our Dubai team.
• Accelerate your career trajectory: Experience accelerated career growth within your role through a clear path and annual internal promotion opportunities.
• Rapid business expansion: Puffy’s headcount increased by 10% in 2023, demonstrating our substantial growth potential.
• Forbes Member CEO: Gain valuable experience working with a CEO who is a member of the Forbes Council.
• Prime Location in Dubai: You will work full-time at our state-of-the-art, centrally located office space in the center of Dubai Internet City.
• Health & Lifestyle: We prioritize a healthy lifestyle. On top of world-class health insurance (dental & vision included), our canteen is stocked with organic snacks, juices, fruits, tea & coffee.
• Top-tier equipment and tech stack: We provide the best equipment and technology to empower you in your work.

Responsibilities:

• Develop and implement PPC strategies for Puffy's online campaigns, ensuring alignment with overall marketing and business objectives.
• Manage and optimize the company's Google Ads account, including keyword research, ad creation, bidding strategies, and budget allocation.
• Continuously analyze and assess campaign performance, making data-driven decisions to optimize ROI and achieve KPI targets.
• Conduct conversion rate optimization (CRO) activities, including A/B testing and landing page optimization, to improve ad performance and user experience.
• Collaborate with cross-functional teams, such as content, design, and web development, to create high-quality and relevant ad creatives and landing pages.
• Stay up-to-date with the latest PPC trends and best practices, applying this knowledge to improve campaign performance and efficiency.
• Lead, mentor, and develop the PPC team, fostering a culture of continuous learning and growth.
• Prepare and present regular reports on PPC performance to senior management, highlighting key insights and recommending strategic actions.

Required skills/experience:

• 5+ years of experience in PPC marketing, with a proven track record of managing large-scale Google Ads campaigns.
• In-depth understanding of Google Ads, Google Analytics, and other PPC tools.
• Strong analytical skills, with the ability to interpret data and translate insights into actionable recommendations.
• Excellent attention to detail and the ability to manage multiple tasks and deadlines simultaneously.
• Strong leadership and communication skills, with experience managing and developing a team.
• Knowledge of CRO best practices, including A/B testing and landing page optimization.
• Familiarity with e-commerce industry trends and best practices.

Beneficial experience:

• Google Ads certification is a plus.

What’s next? Click “Apply” to start your application today! We've optimized our recruitment process into 3 simple steps. We want to ensure that all applicants have a fair and equal chance, so we use our Phase 1 online assessment. This minimizes unconscious bias in our hiring process. Successful candidates will be invited to Phase 2 within one business day of the successful completion of Phase 1. #J-18808-Ljbffr