Home South Africa Customer Development Manager - JHB

Home South Africa Customer Development Manager - JHB

Customer Development Manager - JHB

Full time at Danone in South Africa
Posted on May 8, 2024

Job details

Danone is Dedicated to bringing health through food to as many people as possible, Danone is a leading global food company built on four business lines: Fresh Dairy Products, Early Life Nutrition, Waters and Medical Nutrition. Through its mission and dual commitment to business success and social progress, the company aims to build a healthier future, thanks to better health, better lives and a better world, for all its stakeholders-its 100,000 employees, consumers, customers, suppliers, shareholders and all the communities with which it engages. Present in over 130 markets, Danone generated sales of â'¬22.4 billion in 2015, with more than half in emerging countries. Danone's brand portfolio includes both international brands (Activia, Actimel, Danette, Danonino, Danio, evian, Volvic, Nutrilon/Aptamil, Nutricia) and local brands (Oikos, Prostokvashino, Aqua, Bonafont, Mizone, Blédina, Cow & Gate).ABOUT THE JOB

Key Role is to implement category growth drivers relevant to customer / channel, embedding category strategy within customer teams and customer plans, & deploying category strategies to customer/s

Category Strategy

Implement Category Growth Drivers relevant to Customer / Channel

Embed Category Strategy within Customer teams and customer plans

Deploy Category Strategies to Customer/s

Revenue Management

Lever 1: Strategic Pricing (Execute (promotional guidelines: frequency, depth, mechanics) in partnership with PRGM)

Owns the plan for gap of price index to target and the corrective action plan in partnership with sales team and PRGM

Lever 2: Price Pack Architecture (Execute)

Creates the commercial selling stories and promotional plans to unlock DSA's full potential within each account in partnership with sales team and PRGM

Lever 3: Mix

Creates the commercial selling stories and promotional plans to unlock DSA's full potential within each account in partnership with sales team and PRGM

Lever 4: GTN optimisation (execute)

Drives influence in partnership with PRGM in developing the right commercial selling story to drive higher ROI promotions (Plan development and pre & post evals)

GPS/Forecasting business processes

Long term/AOP (bottom up plan alignment). Ensure that the retailer landscape in understand to unlock AOP ambition with the identification of all vol/val sales opportunities

TLG + BB R&O. Check and adjust against DSA growth ambitions set in the AOP understanding risks and opportunities and cashing up overall impact in partnership with PRGM

DPSS

(Distribution, Price, Share of Shelf, Share of Feature)

Distribution execution and tracking.

Monitor the strategy of where our KVI's need to be distributed incorporating shopper, category and competitor insights and development commercial selling stores to close gaps

Price execution.

Ensure achievement of the parameters for pricing for both day to day and promo pricing and enable course correction

Share of Shelf (and flow)

Track and enable compliance with course correction where required

Share of Feature

Track and enable compliance with course correction where required

DPSS R&O and action planning (as feeder in TLG)

Detailing gaps to DPSM targets to Operations; and supporting with compelling selling stories to enable gap closure.

Enablers:

Customer Trading Strategy

Execute OBPPC commercial trading strategies by channel

Ensure bottom up plans deliver against target, and capture risk and mitigation opportunities to gap close

Create compelling customer selling stories to enable delivery of all commercial objectives

Briefing the Operations team on customer initiatives aligned with trading strategy, and support with selling stories to enable execution

Ensure activation plans align with promo grid to maximise execution in-store and better through the line execution

Innovation Planning (Execution)

Ensure that all elements across Cat Strat, PRGM, GPS and DPSS are tracked and delivered for innovation

Go To Market Planning and Selling Story translated from national stories to customer specific stories

Volume Forecasting validation and implementation with KAM

Performance measurement and tracking

Financials

Category / Market

Brand / Competitor

Channel / Customer

Brand performance to Target

Customer performance to Target

Market performance to assumptions

Price Strategy

DPSS

Ad Hoc reporting / presentations

ABOUT YOU

Qualification(s):

Relevant Business Degree, with a Sales, Marketing or Business management specialization

Experience and Skills:

Sound Category, Marketing, Operations and Key Accounts background

Minimum of 8 years of experience in Category Management / Marketing / Sales in FMCG

Proficient in MS Office: Excel, Word, Outlook, PowerPoint

Proven success in commercial-focused environment

Proven ability to develop strong working relationships

Advanced communication skills (written, oral and listening)

Strong customer relationship building skills

Internal and external customer service skills

Customer, Category and Channel Knowledge

Proven ability to filter and cascade top-down feedback

Excellent interpersonal skills

Excellent administration skills

Reason for Essential qualification & Skills:

Role needs strong acumen to develop strategy and make decisions across a variety of commercial functions State specific complexities within the role: A comprehensive skill set is required across category management, key accounts, brand and shopper marketing

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