Marketing Manager
Full time
at Devyani International Limited
in
India
Posted on May 8, 2024
Job details
The ideal candidate will be a professional who assists with ongoing marketing campaigns by collecting audience feedback, creating graphs, charts, and slides to present to decision-makers, and conducting market research to understand the target audience. Responsibilities
- Prepare and manage marketing calendar in sync with the monthly, quarterly and annual business plan
- Develop & execute Brand management and Customer Interaction strategy and plan monthly roll out to ensure transaction growth in the region
- Ensure impeccable execution of the plan through ATL, BTL and digital mediums
- Ideate, plan and execute innovative and clutter breaking targeted marketing campaigns to increase the footfalls to the restaurants
- Monitor marketing budget and optimize spends for maximum impact along-with vendor Management & billing in coordination with the Finance team.
- Plan and strategize focused 360-degree marketing strategy for New Store Openings for all 3 phases: prelaunch-buzz, launch and sustenance
- Track competition activity and plan tactical marketing interventions along with central marketing team and regional sales team.
- Responsible for the New product launch marketing strategy for the region
- Manage Corporate Sales for the region
- Explore opportunities for third party channel sales which includes Delivery service & Live counters in events.
Apply safely
To stay safe in your job search, information on common scams and to get free expert advice, we recommend that you visit SAFERjobs, a non-profit, joint industry and law enforcement organization working to combat job scams.
