Performance Marketer

About Aliens Aliens Tattoo is a dynamic, privately held company valued at 500 million INR, providing top-of-the-line tattoo art and body modification services across India and the US. As one of the fastest-growing chains of premium tattoo studios worldwide, we deliver an immersive tattooing experience to tattoo enthusiasts and body art lovers alike. Our Mumbai headquarters is home to a team of 150+ employees across marketing, sales, support, customer delight, HR, IT, operations, finance, and more. At Aliens Tattoo, our success is rooted in a unique work culture that is open, transparent, non-political, fun, and creative, while also prioritizing integrity and encouraging personal growth and development. We strive for continuous learning, ownership of success and failure, and an unwavering commitment to giving back to our community. Currently we are looking for Performance Marketer based out of Mumbai. WHAT YOU’LL BE DOING: · You will manage & execute performance marketing campaigns to drive traffic, acquire new customers, and generate new and repeat revenue growth. You will create a go to market strategy and own 1 channel for execution · Build new customer acquisition strategy and implement on Paid channels. · You will play an active role in the formulation of the business/brand’s growth strategies through ROI-based consumer approaches and data-driven acquisition strategies. · Develop effective performance management engagements that support the achievement of the business’s overall targets, goals, and objectives. · Responsible for constantly optimizing marketing activities to improve return on investment. · Optimize marketing budgets to maximize Cost Per Acquisition (CPA) and efficiently scale new customers. · Run an effective acquisition funnel with diversified acquisition sources, and strong customer loyalty · Driving performance on all performance-marketing channels such as Facebook and Google, as well as organic, direct and affiliate sources of revenue and traffic · Ensure the optimum performance marketing channel mix that will include digital media, offline channels, analytics and CRM · Build acquisition channels across paid channels, with close attention to efficiency of growth spends and constant experimentation · Actively managing and growing Paid campaigns for new and existing categories and markets · Come up with 10X growth ideas to discover new ways to grow or optimize upon the existing referral funnels. · Oversee operation of own websites, content platform(s) and any other digital D2C initiatives, leading up to metrics around sales, traffic, engagement, LTV/CAC and NPS · Deliver customer delight through on-site and off-site interventions leading to an engaging customer experience · Evaluating the performance of the channels at regular intervals based on relevant KPIs and conducting A/B tests to deliver conversion growth · Building reports for your channels and making insights out of it for actionable activation WHAT YOU’LL BRING TO THE TEAM: · Experience in working with a D2C brand or an agency · Experience of 2-4 years into performance marketing · Well Versed with GTM, Google Analytics · Experience working with ecommerce is preferred · Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, social media and other digital channels. · Experience in creating end to end online customer journey · Expertise in campaign and channel analysis and reporting, including Google Analytics experience. · Proficiency in analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations.