Media Manager

Roles and Responsibilities:

1. Media Strategy Development: Craft and execute comprehensive media strategies that align with the company's marketing objectives and brand voice. This includes selecting the right mix of digital and traditional media channels to maximize reach and engagement among target audiences in India.
2. Marketing Campaign Management: Lead the planning, execution, and optimization of marketing campaigns from concept to completion. Ensure campaigns are creative, targeted, and effectively communicate product value propositions to drive awareness and sales.
3. Performance Evaluation & Optimization: Utilize analytics tools to monitor and assess the performance of media campaigns. Make data-driven decisions to optimize future campaigns for improved ROI, engagement, and conversions.
4. Media Buying and Negotiation: Manage media buying processes, including negotiations with digital platforms and traditional media outlets to secure optimal placement and rates for advertising.
5. Partnership Management: Develop and maintain strong relationships with media partners, digital influencers, and other key stakeholders to enhance brand visibility and promotional opportunities. Coordinate with partners for co-marketing initiatives and campaigns.
6. Market and Competitive Analysis: Keep abreast of media trends, consumer behaviours, and competitive landscape in the mobile tech industry, particularly within India. Leverage insights to inform media strategy and product positioning.
7. Cross-functional Collaboration: Work closely with the product, sales, and content teams to ensure cohesive messaging and optimized customer journey across all media touchpoints.

Preferred candidate profile 1. More than 10 years of brand advertising experience 2. Familiarity with traditional and digital advertising platforms like Google, Facebook, Hotstar, Jio, and a direct connection with principal decision-makers of these platforms. 3. Strong analytical skills. 4. Ability to work under pressure and meet tight deadlines. 5. Excellent communication and team collaboration skills. 6. Deep understanding of the Indian mobile market and consumer habits.