Associate Director-Marketing (Retention)
Job details
About us: Games24x7 is India’s leading and most valuable multi-gaming unicorn. We’re a full-stack gaming company, offering awesome game-playing experiences to over 100 million players through our products - Rummy Circle, India’s first and largest online rummy platform, My11Circle, the country’s fastest-growing fantasy sports platform. A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when two New York University-trained economists Bhavin Pandya, and Trivikraman Thampy met at the computer lab and discovered their shared passion for online games. We’ve always been a technology company at heart, and over the last decade and a half, we’ve built the organisation on a strong foundation of ‘the science of gaming’, leveraging behavioural science, artificial intelligence, and machine learning to provide immersive and hyper-personalised gaming experiences to each of our players. Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar Investment Advisors, Games24x7 is leading the charge in India’s gaming revolution, constantly innovating and offering novel entertainment to players! Our 800+ passionate teammates create their magic from our offices in Mumbai, Bengaluru, New Delhi, Miami. For more information and career opportunities you may visit Summary of Role The individual will be part of the Marketing Team for RummyCircle. · The Senior Marketing Manager plays a critical role in working on strategic roadmap, drive revenue growth & best gameplay experience through continuous improvement in: 1. Player Retention 2. Average revenue per player (ARPU) o User Engagement 3. Communications & Promotions 4. User Experience 5. Product journeys & features · Own revenue & growth across parts of the business spectrum. Gain a deep understanding of business model, key performance indicators, and metrics that impact our success and actively contribute to the future roadmap & strategy · Data is at the core of our business. A Senior Marketing Manager performs rigorous data analysis to take day to day decisions at all stages of player life cycle right from acquisition, conversion to retention. You will also work closely with Analytics team to build an understanding of the player behaviour from all aspects, which would then be used to come up with innovative and data-backed campaigns. · Key part of the role is to create properties / campaigns to maximize the lifetime value from cash players by reducing attrition, reactivating players and increasing monetization. The role will include design and execution of innovative marketing campaigns and building on the existing ones · Contribute to product strategy through conceptualizing optimum customer funnel flow, envisaging innovative product features addressing reactivation and retention and solving for key pain points of players for improved user experience and gameplay · Managing campaigns end-to-end including calendar & revenue planning, budget planning, user cohort’s segmentation, targeting, copy, creative, A/B tests etc. You will work alongside Brand and Design teams for campaign creatives. Strong understanding of digital channels like FB, YouTube, remarketing systems to target with relevant and personalized communication is recommended. · The role will also involve a team management responsibility i.e. to manage a team of marketing managers, associate marketing managers & operations executives. You are also expected to be an effective leader who will mentor and guide the members in the Marketing team Key Requirements: · 8-11 years of post-MBA experience in P&L/revenue management/retention marketing/category growth functions · Degree in Management from a premier institute (IIMs/ISB/MDI/FMS etc.)· Experience in owning end-to-end marketing campaigns with decision-making capabilities · Demonstrable ability to innovate and think out of the box · Ability to work with data to convert into actionable insights, and understand user behaviour • Should be obsessed with enhancing customer experience · High attention to detail with the ability to drive multiple projects parallelly · Interest in playing online games is preferable
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