India Partnership Director, Audience Logic

Location - work from home About Audience Logic Audience Logic is the fast-growing Commerce Data division of Kindred. Kindred is a tech Social Enterprise that transforms e-commerce transactions into a force for good. Kindred's tech empowers 200 million users with 550,000+ online savings, from 150,000+ advertisers, allowing our publisher partners to earn commission on every purchase, and direct those funds to support ESG initiatives and charitable causes. Kindred's cross-device tech leverages our proprietary SDKs and APIs to provide users with the best online shopping experience, whilst driving meaningful and impactful change. Our Audience Logic Commerce Data solutions are proprietary, best-in-class and available in over 100 markets. Our data solutions can positively transform the efficiency and effectiveness of advertising. The quality and precision of our in-market audiences help marketers, publishers and platforms maximise the potential of both creative and media. Our audience segments can inform when someone is in-market for a particular product or service, and when, where, and which ad will get the greatest engagement. Furthermore, our historical purchase data means that we can also identify category and product interest patterns at scale to enrich audience targeting and create predictive models to improve product recommendations and bidding. Kindred is passionate about the success of its people and is committed to their personal development. Our team members are our greatest asset, they are ambitious and work at speed and we support them to successfully achieve goals and ambitions. The ideal candidate will be attracted by the opportunity to make quick progress in their career and thrive in this environment. The Role We are seeking an experienced, driven and dynamic Director of Partnerships to join one of the world’s fastest-growing Commerce Data businesses - Audience Logic. The ideal candidate will be a strategic thinker with a proven track record of international sales success and building/managing successful partnerships at a global, regional and local level with major Marketing Technology, Media, Advertising and Data clients/partners. The Director of Partnerships will play a crucial role in identifying, developing, and executing strategic and commercial partnerships that align with the company's goals and objectives. Responsibilities

• Identify, prioritise and formulate/execute regional go-to-market strategies for a data business across key client and partner segments in the marketing ecosystem
• Forge long-term, innovative and commercially-focused strategic relationships with major advertisers, agencies, publishers, platforms and data companies
• Own and drive the sales pipeline with an agile, can-do mindset that energises and drives teams forward to execute with velocity and deliver sales/partner success repeatedly
• Consult with global/regional clients and technology/data partners to uncover business needs/opportunities and establish strategic/commercial partnerships that drive outperform growth
• Drive a strategic relationship with senior stakeholders at existing/new Commerce Data distribution partnerships i.e.. SSPs/DSPs/Data Marketplaces, so that Audience Logic’s class-leading data segments are achieving optimal levels of visibility, buyer awareness, preference and sell-through across all categories and use cases
• Educate and inform senior leadership at marketing platforms (DSPs/SSPs), Data Marketplaces, Advertisers, Agencies and prospects on new and existing data assets, insights, audience targeting/measurement capabilities, and custom solutions
• Anticipate client requirements and industry trends to determine how to package products and build solutions to meet client needs to grow their relationship with Audience Logic
• Be the client’s go-to thought leader on data solutions and strategy. Help the client with data quality best practices and address gaps/opportunities
• Provide voice of customer and partner feedback to internal stakeholders to help continuously evolve and improve Audience Logic’s products and solutions

• Extensive experience in sales, and associated network across, pan-regional/global partner segments in the marketing/ad tech/publisher/data ecosystem
• Exceptional background and understanding of the digital marketing ecosystem/ad tech environment and the application of best-in-class data solutions to power successful outcomes for advertisers, agencies, publishers, and platforms
• A resilient, self-directed, and confident business leader who can effectively navigate large companies to reach key decision makers and drive major business partnerships and impact
• An exceptional sales leader who effectively manages external and internal stakeholder relationships, activities and revenue tracking to deliver on both strategic and commercial goals
• Exceptional track record in effectively positioning data products and solutions, leveraging data to drive high-impact and actionable insights, creating meaningful meeting content and delivering impactful sales pitches to new and existing clients and partners.
• Experience selling to major advertisers, ad agencies, publishers and working with DSPs and SSPs on campaign activation across channels.
• Motivated, curious and creative team player who consistently strives to exceed goals and push revenue expectations

• Minimum 5-10 years experience working across international markets and Regional and Global clients/partners
• Highly driven and proactive, with strong entrepreneurial interests
• Strong interpersonal, communication and presentation skills
• Ability to work effectively in a fast-paced environment
• Strong analytical capabilities, and the ability to generate data-informed decisions from self-conducted research
• Bachelor’s Degree, preferably with a Business/Economics background

• Fully remote but based in India ideally with a strong network in the programmatic space
• Competitive compensation package
• Health insurance