Performance Marketing Analyst

Job Title: Performance Marketing Analyst Company: Networkzone13 Ltd Location: Remote Experience: 3-5 years Immediate Joiners Preferred Role Overview: We at Networkzone13 Ltd, seeking a talented Performance Marketing Analyst of 3-5 years of experience to join our team. This position offers the flexibility of remote work and is ideal for immediate joiners. Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across various digital channels to achieve specific business objectives.
• Conduct competitor analysis and market trend studies to develop effective digital marketing strategies.
• Set up tracking mechanisms for website and digital assets, and conduct analysis to measure campaign performance and customer behavior.
• Evaluate customers'/users' online behavior and provide insights and recommendations for further enhancements to the user experience.
• Analyze A/B and multivariate tests, communicate results, and provide recommendations.
• Utilize knowledge of Google Ads metrics, Google Analytics, Google Tag Manager, Power BI, Microsoft Clarity, and other relevant tools.
• Develop models and dashboards to present data-driven insights to stakeholders and guide marketing decision-making.
• Collaborate with internal teams and maintain client relationships through regular meetings to provide actionable insights and reports.
• Turn data observations into meaningful stories to drive organizational impact and present insights in easily digestible formats.
• Support industry teams with insight and analysis, produce marketing insights reports, and provide monthly and quarterly industry-level analyses.
• Utilize tools such as Google Analytics, Adobe Analytics, Salesforce CRM, and data visualization tools to analyze marketing performance and attribute marketing activity to appropriate channels.
• Stay updated on industry trends and share knowledge with the team.

• Bachelor's degree in Marketing, Statistics, Economics, or related field.
• 3-5 years of experience in paid media and marketing analytics.
• Proficiency in digital ads platforms such as Facebook Ads, Google Ads, and others.
• Expertise in reporting on media spend, efficiency, and optimization.
• Strong analytical skills and proficiency in data analysis tools.
• Excellent communication and presentation skills.
• Experience with statistical methods and data visualization tools.
• Google Analytics Individual Qualification (GAIQ) certification is mandatory.

• Salary Range: Competitive salary based on experience.
• Start Date: Immediate.
• Remote Work: This position offers full remote work flexibility.