Data Analyst - Adobe Analytics
Job details
Company Description Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its expertise in data, technology, and analytics enables it to gain insights into consumer behavior, driving hyper-personalized marketing strategies. Merkle's consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions capabilities combine to drive improved marketing results and a competitive edge. With over 14,000 employees, Merkle is headquartered in Columbia, Maryland, with more than 50 additional offices worldwide. Its innovative solutions enable brands to build meaningful customer relationships and enhanced customer experience. Total Experience: 1 to 3 Years Location: Pune Key Responsibilities
- Should be able to build Web Analytics KPIs, Technical Requirements and setting up different analytics tools (Adobe Analytics, Adobe Launch, GTM) for different business partners.
- Should be well versed with Adobe Analytics Features (Variables, Report Suite Configurations, Metrics, Dimensions, Segments etc.)
- Should have experience with implementing end to end Analytics reports and data collection using Adobe Analytics Product.
- Should be able to provides Detail Tagging instruction to implementation team. Should be well versed with UTM and Adobe launch codes.
- Work will typically involve data pull from Adobe Analytics and Marketing performance dashboards and providing key trends/takeaways on the performance data.
- Should be able to help Development and QA team to implements analytics codes and validating data collection.
- Should have experience with implementing end to end Analytics reports and data collection using Adobe Analytics Product.
- Should be able to configure rules and analytics variables in Launch and analytics report suites.
- Should be well versed with creation of segments in Adobe Analytics and utilise in other experience cloud solutions.
- Have experience in tag managers such as Adobe Launch, GTM, Tealium etc.
- Experience in Web SDK implementation methods for Website & App.
- Knowledge on creation of different activities & reporting on Adobe Target.
- Baisc JS, HTML and CSS understanding
- Proficient with Adobe Analytics and MS Office tools (especially Excel, PowerPoint)
- Excellent communication & analytical skills desired.
- Ability to manage and prioritize multiple, concurrent tasks while meeting aggressive deadlines in a fast-paced environment with optimism.
- Comfortable with remote video collaboration tools e.g., Zoom, Teams, etc.
Apply safely
To stay safe in your job search, information on common scams and to get free expert advice, we recommend that you visit SAFERjobs, a non-profit, joint industry and law enforcement organization working to combat job scams.