Copywriter

Job Title: Copywriter - Mens Fashion (Powerlook Apparel’s Pvt Ltd.) Job Description: Are you a creative wordsmith with a passion for menswear fashion? Powerlook, a dynamic and trendsetting menswear fashion brand, is seeking a talented Copywriter to join our team. The ideal candidate will have a keen understanding of the fashion industry, a strong grasp of storytelling, and the ability to create compelling and engaging content across various platforms. Additionally, proficiency in SEO practices and keyword optimisation is crucial for this role. Responsibilities: Content Creation: · Develop and create engaging and innovative content for blogs, website, and social media platforms. · Craft compelling product descriptions and narratives that showcase the unique identity of Powerlook. Blog Writing: · Generate insightful and trend-focused blog posts that resonate with our target audience. · Integrate SEO best practices and relevant keywords to enhance online visibility. Social Media: · Curate and manage content for various social media channels, ensuring a consistent brand voice. · Collaborate with the marketing team to create captivating captions and stories for social media posts. PR Articles: · Write press releases and PR articles to enhance Powerlook's presence in the fashion industry. · Implement SEO strategies in PR content to maximise reach and impact. Research: · Stay informed about industry trends, competitor activities, and emerging fashion concepts to maintain a competitive edge. Brand Voice: · Work closely with the marketing team to ensure that all content aligns with Powerlook's brand voice and identity. SEO and Keywords: · Conduct keyword research to optimise content for search engines. · Implement SEO techniques to improve content visibility and website ranking. Editing and Proofreading: · Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines. Qualifications: · Proven experience as a Copywriter in the fashion industry. · Strong portfolio showcasing diverse writing styles and content types. · Excellent written and verbal communication skills. · In-depth knowledge of menswear fashion trends. · Familiarity with SEO principles and keyword optimisation. · Ability to meet tight deadlines and work in a fast-paced environment. · Creative thinking and the ability to bring fresh ideas to the table. If you are passionate about menswear fashion, have a way with words, and possess expertise in SEO practices, we invite you to join our team. To apply, please submit your resume, portfolio, and a cover letter detailing your relevant experience at hr@powerlook.in