Marketing Communications Specialist

Marketing Communications – Regions to handle include - Indian Sub-continent (India and Middle east) & Europe. Requirements: · Familiarity with graphic designing applications – Canva / Adobe Photoshop and WordPress · Excellent analytical and project management skills · Strong verbal and written communication skills · Familiarity with developing content and design for webpages as well as campaign landing pages to create a delightful user-experience · Bachelor’s degree, with 3 to 7 years’ experience into Marketing Communications Work Profile · Work closely with Sales Heads and Business Head for India and Middle east region to plan and execute Marketing initiatives, Campaigns, events and webinars · Ability to plan and execute webinars for positioning the brand as a thought leader · Conduct research on innovations in technology and the Hospitality industry · Experienced in organizing and managing events and conferences. · Ability to develop quality content for Marketing Emailers, Datasheets, blogs, and webpages · Ability to design and develop PowerPoint Presentations for the Sales Team in quick time · Work closely with the PR agency to schedule articles and get featured on key publications · Drive optimum output out of PR agency – share company information, growth stories, updates and come up stories that can be featured across key publications. · Follow industry trends and accordingly ideate and develop regional specific content - Success Stories, Press Releases, Blogs, Videos etc. · Experience in content marketing and managing social media channels for B2B brands · Identify key trends & insights, to optimize the spends for driving better performance · Utilize strong analytical ability to evaluate the end-to-end customer experience across multiple channels and touch points – website, social media, blogs etc.   Digital Marketing and Designing · Experience in drafting content for Brochures, Data sheets, Success Stories, Google Ads, Social media Ads – Facebook, LinkedIn and Twitter · Measure, report the performance of all the digital marketing initiatives, and assess against goals - ROI & KPI Staying updated with the new trends and advancement in technology on the digital marketing front · Sound knowledge of various social media platforms, best practices, and website analytics. · Ability to create banners for social media, email campaigns, and website