Digital Marketing Specialist

Title: Digital Marketer Location: [Mumbai, Thane, Maharashtra] About My Wedding Palette: My Wedding Palette is an innovative AI-powered wedding planning platform that simplifies and enhances the wedding planning experience for couples across India. Our mission is to make dream weddings accessible and stress-free with the power of technology. We are looking for a creative and results-driven Digital Marketer to join our team and help us expand our digital footprint and drive more value through online content. Job Description : As a Digital Marketer at My Wedding Palette, you will be responsible for developing, implementing, and managing marketing campaigns that promote our services and products. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. Responsibilities:

1. Develop and execute digital marketing plans that include SEO/SEM, email, social media, and display advertising and Google Ads campaigns.
2. Design, build, and maintain our social media presence across all digital channels, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
3. Manage Google Ads campaigns, including keyword research, ad copy creation, bid management, and performance analysis to drive quality traffic and conversions.
4. Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
5. Identify trends and insights, and optimize spend and performance based on the insights.
6. Brainstorm new and creative growth strategies through digital marketing.
7. Collaborate with internal teams to create landing pages and optimize the user experience.
8. Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
9. Collaborate with agencies and other vendor partners.
10. Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

Qualifications:

1. Bachelor’s degree in marketing or a related field.
2. Proven working experience in digital marketing, particularly within the industry.
3. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
4. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
5. Experience in optimizing landing pages and user funnels.
6. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
7. Experience in setting up and optimizing Google Adwords campaigns.
8. Strong analytical skills and data-driven thinking.
9. Up-to-date with the latest trends and best practices in online marketing and measurement.

Benefits:

1. Competitive salary and performance incentives.
2. Opportunities for professional growth and development.
3. Flexible working hours and the option to work remotely.
4. A collaborative and dynamic work environment where your ideas and contributions make a real impact.

How to Apply: Are you ready to help us grow and make an impact in the wedding industry? If you are passionate about digital marketing and have a track record of success, we would love to hear from you. Please send your resume and a brief cover letter to [mwp@myweddingpalette.com]. Join us in transforming how weddings are planned!