Global Digital Marketing Leader

The Global Digital marketing leader will oversee the strategy, development, and operation of all of the organization’s current acquisition channels and identify new opportunities for growth. They will be responsible for the design and execution of integrated demand strategies across our paid and organic channels – SEM, SEO, ABM, email, inbound, events, paid social, and more. Reporting to the CMO, the performance marketing lead requires a highly specialized marketing skillset that is a unique blend of technical, operational, and creative talents. As strong cross- functional collaborator, their responsibility resides at the intersection of marketing, product, technology, and analytics with a strong emphasis on experimentation and driving impact. The performance marketing lead is responsible for leading the digital marketing team in achieving growth through an innovative, iterative, data-driven approach to the consumer experience and funnel optimization. key accountabilities  Own the strategy and execution of growth/demand marketing efforts that drive awareness, consideration, adoption, and expansion by using paid and owned media channels to grow new user acquisition, activation, engagement, and retention in a scalable and efficient way.  Develop and deploy automated, multi-touch engagement programs (e.g., email/in- product marketing,) for end-user audiences across the customer lifecycle.  Define an optimal mix and sequencing of marketing tactics and channels (social paid/earned, SEO/SEM, affiliate marketing, programmatic, inbound/outbound, to drive customer acquisition.  Lead our paid media, content, inbound, operations, SEO, and data teams to help achieve business objectives.  Support multi-channel go-to-market initiatives in collaboration with marketing, content, data, and product marketing.  Lead rapid experimentation of new channels, campaigns, creative, incentives, and approaches for the purpose of building scalable solutions.  Own performance against key metrics, including marketing, qualified leads, sales qualified leads, and new business pipelines while maintaining customer acquisition cost efficiency.  Leverage analytics and data—identifying new opportunities and optimizing existing channels to improve conversion rates throughout the funnel.  Develop and execute plans to consolidate all data sources, improve data hygiene, and enhance data with a variety of data enrichment tools.  Partner with the product and development team to bring a product-like experience to our platforms and various channels.  Manage a team of demand generation and digital marketing experts that will execute the strategies of the marketing plan.  Build and maintain strong partnerships with key stakeholders across the organization including product, technology, data, and marketing. Desired Profile:- 18+ years of performance marketing and acquisition marketing, both B2C and B2B.  Successfully builds and executes growth strategies for both hyper-growth and scaled companies.  Shapes planning and execution of multiple, complex marketing programs, e.g. sales qualified leads, queries, experimentation, and ROI monitoring.  Deep experience with paid media channels, marketing/Google analytics, and funnel reporting.  Experience working with Sales and Martech tools such as Salesforce, Hubspot, marketing qualified leads, sales qualified leads, A/B testing, and lead enrichment software. Experience with account-based platforms is desired.  A high degree of proficiency in conversion rate optimization, growth frameworks, and processes, SEO, SEM, CMS/platform/ mobile management.  Strong marketing instincts and proven track record of shaping and executing user growth strategies.  Deep analytics background and a high degree of proficiency with rigorous data tools.  Proven expertise in the collection of key demand metrics across the funnel, working closely with the data team to ensure proper tracking and reporting is in place necessary to measure and optimize results.  Ability to synthesize, analyze and interpret data (including KPI reports) and transfer it into actionable steps.  Experience in brand media and ability to lead large, scheduled brand media buys.  Prior experience working with highly technical audiences like IT, developers, product managers, product owners, etc.  Deep understanding of Marketing Technology and media platforms.  Manages teams as well as cross-functional teams and proven track record of performance optimization.  Strong leadership presence; serves as a senior leader within a company, influential with a diverse group of stakeholders, and can create buy-in with both technical and operational teams organization.  Excellent written, oral, and social interpersonal skills with powerful storytelling in simple language.  Proven ability to educate and influence executives and senior leaders in the organization.  Ability to inspire others to be assertive in their roles through the consistent demonstration of confidence and clear leadership.  Experience thriving in a fast-paced matrixed environment.