Brand Marketing Associate

Role: Brand Marketing Associate Mission: You will be a core contributor in crafting and executing compelling marketing initiatives that elevate brand awareness, fuel customer acquisition, and drive business growth across digital and offline channels. Responsibilities:

• Integrated Campaign Management:
• Develop quarterly, monthly, and weekly campaign calendars, ensuring seamless cross-channel delivery for D2C, Marketplace and Offline Channels
• Coordinate with internal teams (design, e-commerce, etc.) and external partners to deliver efficient and impactful campaigns.
• Design organic marketing strategies and set long/short-term goals with a content/campaign focus
• Manage innovative co-branded campaigns to boost brand reach.

• Social Media Mastery:
• Drive daily management of social media channels (Facebook, Twitter, Instagram, LinkInBio etc.) with a focus on community growth and engagement.
• Research and implement cutting-edge social trends to maximize reach and impact.
• Track analytics to gauge content performance and make data-driven optimizations.
• Actively monitor feedback across online platforms, address comments, and cultivate positive brand sentiment.
• Conceptualize and executing influencer campaigns and product seeding initiatives.
• Build relationships with stylists, media, and relevant platforms to support PR efforts.

• Retention Management:
• Develop and implement a comprehensive customer retention strategy aligned with overall business goals.
• Analyze customer data to identify churn risk factors and opportunities for engagement.
• Design and execute targeted marketing campaigns to re-engage at-risk customers and drive repeat purchases.
• Develop and manage loyalty programs and incentives to reward valuable customers.
• A/B test different retention strategies and optimize campaigns for maximum impact.
• Work cross-functionally with product, marketing, and customer service teams to create a seamless customer experience.

• Content Strategy & Development:
• Develop and execute content strategies that align with brand voice and engage target audiences.
• Plan Campaign Across Products, Banners, Landing Pages, and SEO content, Google & Facebook ads, Push, Emailer & CRM for D2C Channel, Banners and Content for Marketplaces, and Promotional messaging for offline events on a daily basis. 
• Collaborate with design and creative teams to conceptualize and manage catalog and xampaign Shoots bring visual concepts to life across products and campaigns.

• Offline Events and Marketing:
• Identifies offline opportunities to build brands presence by participating in events, exhibitions and pop ups.
• Lead planning and execution of offline events (pop-ups, store launches, store set ups, in-store promotions, etc.)
• Keep track of the revenue and take necessary actions to increase the brand’s visibility in the market.

• Performance Analysis & Business Alignment:
• Analyze campaign metrics, prepare reports, and extract actionable insights to inform future strategies.
• Collaborate closely with management to ensure marketing efforts align with revenue goals and targets.
• Maintain blogs and newsletters for the brand 

Additional Responsibilities: Cataloguing - Website/Marketplace, as and when required. Requirements:

• 1-2 years of proven experience in social media and brand management.
• Editorial mindset with an ability to predict audience preferences
• Demonstrated excellence in written and verbal communication in English.
• Understanding of SEO best practices and content optimization.
• Familiarity with content management systems (MS Office, Wordpress, etc.) and marketing analytics tools.
• Demonstrates project management skills with attention to detail. Has an ability to manage multiple projects simultaneously under tight deadlines.
• Passion for building brands and engaging audiences.
• Bachelor's degree in Marketing, Communications, or a related field.

Why This Role is Exciting This marketing role is exciting because you'll be at the forefront of developing our new brand presence digitally and offline. You'll have the opportunity to make a real impact on how we build a voice and market share. Your ideas will be heard. We're a company that values innovation, and you'll be encouraged to learn and grow in your role. We also have a collaborative and fast-paced environment, so you'll be working alongside talented colleagues who are passionate about what they do. How to Apply   Please apply to this posting or email us at careers@merchlife.in with your updated resume and portfolio. We will review your application and come back to you in case your experience suits our requirement.