Search Engine Optimization Specialist

Job Title: SEO Specialist Location: Remote Company Description: Global Insurance Solutions Pty Ltd is a young and energetic insurance brokerage that strives to provide an open, honest, and fully consultative approach to insurance broking and risk mitigation planning. We are committed to delivering top-notch services to our clients, and our in-house SEO team plays a pivotal role in achieving that commitment. Position Overview: We are seeking a talented Technical SEO Specialist with experience in content writing and social media marketing. The ideal candidate will possess a deep understanding of both on-page and off-page SEO strategies, with a particular focus on WordPress platforms and link-building techniques. Key Responsibilities:

• SEO Strategy Development : Formulate comprehensive search engine optimization strategies that align with company goals.
• Keyword Research and Analysis : Conduct thorough keyword research and identify opportunities for growth. Analyse competitors’ SEO practices to gain a competitive edge.
• On-Page Optimization : Optimize website content for the best possible search engine ranking, including meta tags, headlines, page titles, and content.
• Technical SEO : Audit and update the website to improve page speed, mobile-friendliness, and index ability. Ensure site architecture is optimized for search engine crawling and indexing.
• Content Creation: Independently write and manage SEO-friendly content that adds value to the target audience. Ensure all content is optimized for search engines, aligns with company goals, and effectively engages visitors to convert leads into customers.
• Link-Building Campaigns : Develop and implement effective link-building strategies to enhance the domain authority of the website.
• SEO Reporting and Analytics : Monitor and report on SEO performance metrics using Google Analytics and other tools. Provide actionable insights based on data analysis.
• SEO Trends and Best Practices : Stay up to date with the latest trends and updates in search engine algorithms, SEO best practices, and emerging technologies.
• Social Media Integration: Independently manage and leverage social media platforms to enhance SEO efforts. Align social media content strategy with SEO goals to ensure consistent messaging and brand representation across platforms. Utilize social signals and link opportunities from social media to boost organic search rankings and increase visibility.

Qualifications:

• Education and Experience : Bachelor’s degree in marketing, information technology, or a related field, or equivalent experience. Proven track record of successfully managing SEO campaigns.
• Technical Proficiency : Strong understanding of search engine algorithms and ranking methods. Experience with SEO tools like Google Analytics.
• Content Knowledge : Knowledge of content marketing and content growth strategies.
• Analytical Skills : Ability to analyse complex data and provide strategic recommendations.
• Communication Skills : Excellent written and verbal communication skills for creating reports.
• Problem-Solving : Strong problem-solving skills to identify and resolve technical issues that could impact SEO performance.
• Project Management : Excellent organizational skills and ability to manage multiple projects simultaneously.

Benefits:

• Competitive salary package.
• Opportunity to work in a dynamic and fast-paced environment.
• Professional growth and continuous learning.

Note: Global Insurance Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. No unsolicited agency referrals please. The successful candidates will be required to undergo a National Police Record Check. Only those candidates shortlisted for interview will be contacted.