Digital Marketing Manager - Organic

About Achieve Most working adults find it challenging to overcome the many obstacles associated with obtaining their college degree. We serve as advisors teachers tutors and mentors helping our customers primarily healthcare workers be more successful at college and on the job. We utilize nontraditional methods like testing out of college credits via the creditbyexam process similar to Advanced Placement (AP) tests and provide wraparound services that build confidence motivation and discipline . Why work for us Founded in 2008 in the U.S. Achieve is a 100% remote company that hires the best candidates from around the world. Become an integral part of a work culture that is diverse flexible collaborative and compelling. We are a growing company that provides financial security with opportunities for professional growth as well as the ability to:

• Work entirely from the comfort of home
• Set your own work schedule
• Earn a competitive compensation commensurate with your location
• Know that your ideas and opinions are important and will be heard
• Help change lives through education

At Achieve you are guaranteed to make a difference everyday both in the work you complete and in the lives of our customers. Achieve is an equal opportunity employer that is committed to diversity in its workforce. We post our open positions on multiple job boards in an effort to attract candidates who represent different backgrounds experiences identities and perspectives. We believe this well rounded approach positions Achieve to make employmentrelated decisions based exclusively on jobrelated qualifications without disregarding applicants because of their race color national origin religion gender age marital status disability veteran status citizenship status sexual orientation gender identity pregnancy genetic information mental health or any other status protected by law. NOTICE: It is essential to attempt the prescreeners provided during the application process. Applications lacking completed prescreeners will not be taken into consideration for this position. About the role We are seeking a datadriven and actionoriented Digital Marketing Manager to join our marketing team and lead all efforts on our organic channels. As a key member of our team you will play a critical role in driving the adoption and growth of our brand and products through strategic digital marketing initiatives. You will work crossfunctionally with sales data and elearning teams to understand our customers and products and create critical digital touchpoints across the buyer s journey. We are seeking a candidate who is skilled at leveraging data and analytics to proactively improve web performance and drive customer conversion. Strong project management skills creativity attention to detail and an ability to connect the dots between multiple channels and data points will make you successful in the role. The ideal candidate will have a strong background in product marketing a deep understanding of digital marketing channels and a passion for datadriven decisionmaking. Responsibilities

• Lead and manage a team of digital specialists focused on SEO website strategy marketing qualification and SEM campaigns promoting a collaborative and resultsoriented environment
• Develop and execute comprehensive digital marketing strategies that align with the companys vision and growth objectives
• Collaborate closely with the Marketing team to ensure digital strategies align with overarching marketing goals and enhance brand authority
• Drive strategic oversight of SEO initiatives including keyword research onpage optimization and backlinking strategy to improve search engine rankings and increase organic traffic
• Oversee website strategy design and development efforts to create userfriendly conversionoptimized websites and landing pages
• Introduce monitor and optimize SEM campaigns leveraging datadriven insights to refine targeting ad copy and bid strategies for maximum ROI
• Analyze digital performance metrics generate actionable reports and present findings to leadership contributing to ongoing optimization efforts
• Stay updated on industry trends emerging digital technologies and best practices to drive innovation and maintain a competitive edge
• Collaborate with crossfunctional teams to align digital efforts with other departments ensuring consistent messaging and user experience

Qualifications

• Proven experience (5 years) in digital marketing roles
• Strong leadership skills with a track record of guiding digital teams to deliver measurable results and drive growth
• Expertise in developing and executing datadriven digital marketing strategies across SEO SEM and website optimization
• Proficiency in digital marketing tools and platforms including Google Analytics Google Ads SEO tools CMS platforms (Webflow) Salesforce and HubSpot
• Analytical mindset with the ability to interpret data generate insights and make informed decisions to optimize digital performance
• Excellent communication skills to collaborate effectively with crossfunctional teams and stakeholders
• Strong project management abilities to oversee digital campaigns meet deadlines and allocate resources efficiently
• Uptodate knowledge of industry trends emerging digital technologies and best practices
• Experience in managing digital marketing budgets and allocating resources for maximum impact

NOTICE : It is essential to attempt the prescreeners provided during the application process. Applications lacking completed prescreeners will not be taken into consideration for this position.