Global Brand Digital and Web Activation Analyst

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Global Brand Digital and Web Activation Analyst

Apply remote type Office - Flexible locations Ireland - Dublin time type Full time posted on Posted 2 Days Ago job requisition id JR250256 To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place. The Global Brand Digital and Web Activation Analyst will support the Global Brand Marketing team including our campaigns and content digital experiences.. You will partner closely with the Global Brand Campaigns and Content Marketing teams to build and launch experiences and with the, local Web Marketing and Field Marketing teams across the region to align to best practices and latest tools and processes. This role will support the build, QA, testing, launch, and optimization of digital experiences that support our campaigns, content, SEO, and SEM experiences. A successful candidate must be a self-starter who demonstrates the ability to lead medium to large-sized projects, all while working in a fast-paced environment. The ability to optimize standard work, develop innovative approaches, and influence digital and web activation solutions and timelines will be critical deliverables in this role. The candidate should be organized, data-driven, and advised by the most effective principles of digital campaign and content strategy, knowledge management, and user experience. Main Duties & Responsibilities

• Web production of brand and cross-functional marketing campaign pages, product & industry page updates, and optimization of websites across our web properties
• Project management for campaign, web properties or product launches
• Owner of the content workflows for multiple regions and languages, which includes the connection with other teams and roles (translations, content, creative, QA) and final product handoff
• Audit of the content in terms of accessibility, responsive design, SEO, analytics, and brand guidelines
• Communicate effectively with stakeholders on set to ensure their needs are met.
• Dedicated to stay up to date on the latest ad tech tools and in alignment with digital standard processes

Project Management Responsibilities

• Marketing requests intake and backlog management and prioritization, fully aligned with key stakeholders’ needs
• Regularly provide digital strategists and key stakeholders a short and mid-term view of team capacity
• Enforce sprint model framework, including all its ceremonies (planning, daily, retrospective, others) and have a crucial role in the POD team management
• Lead status meetings, capture meeting notes/action items, maintain project schedule/docs, and engage in ongoing communication with requester/stakeholders
• Enforce and promote agile models for scale and efficiency. Help to redefine and measure success and impact metrics
• Project management foundations: Agile, Scrum, Kanban, Agile metrics, and Agile leadership
• Acts as the owner of the Project planning, execution, and handoff in the different delivery instances
• Supports Task distribution and constant prioritization of activities based on the overall plan

QA Responsibilities

• Builds and coordinates the test strategy based on project requirements and schedules
• Responsible for maintaining and enhancing the bug-tracking tool
• Build, audit, and maintain QA documentation (such as QA checklists, test cases, and other material) based on the current requirements and scope of a project
• Collaborates with the Web team to assess or diagnose problems and suggest possible solutions.
• Manages and maintains QA metrics to provide visibility around the team's quality
• Acts as a bridge for other areas to gather the vital data and actions for the team plan execution
• Builds the vital documentation and communication to prioritize the team, activities, and processes

Requirements

• Direct experience working for a B2B company is a plus
• Experience working with project management methodologies such as Agile, Scrum, Kanban
• Strong project management and organizational skills; ie able to plan, supervise and prioritize
• A track record in multi-stakeholder campaigns and project development and successful execution as part of a team
• Minimum 2-4 years of experience in a similar role
• Expertise in web environments such as Wordpress, AEM, Page Builder is a plus
• Excellent interpersonal skills with the ability to speak and write English fluently
• Experience working cross-functionally and across multiple countries

*LI-Y Accommodations If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form . Posting Statement At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at and explore our company benefits at . Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce . Salesforce welcomes all.

About Us

We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place. #J-18808-Ljbffr