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Head of Growth
Job details
As the Head of Growth at Tamra Capital, you will be the driving force behind our demand generation and marketing strategies. This role requires a unique blend of analytical thinking, marketing expertise, and a hands-on approach to strategic execution. You will work closely with the founders and lead a team dedicated to accelerating our growth and enhancing our customer journey. Responsibilities 1. Design and Strategy:
- Develop and implement comprehensive growth and marketing strategies and plans to support the company's mission, vision, and values.
- Lead and build a high-performing growth and marketing team, fostering a collaborative and innovative work environment.
- Lead the overall demand engine of the company.
- Collaborate with the executive team to create revenue roadmaps aligned with company growth objectives.
- Develop and execute growth strategies that support the company’s goals.
- Translate revenue goals into actionable targets across different teams.
- Prepare a comprehensive 2-year growth roadmap focusing on improving DAUs, MAUs, and overall monthly business metrics.
- Manage marketing budgets and resources effectively, ensuring ROI and cost-effectiveness of marketing initiatives.
- Strategize to enhance the customer journey across all touchpoints using a mix of internal/external tools for personalized and automated user experiences.
- Analyze and optimize existing funnels for increased conversions.
- Manage acquisition and retention activities to achieve key metrics such as Customer Acquisition, Lead Generation, cNPS, CSAT, new revenue, Customer Retention, Share of Wallet, ARR, MRR, etc.
- Oversee the execution of strategic marketing plans for major brand initiatives.
- Monitor and analyze marketing campaigns performance, providing insights and recommendations for continuous improvement.
- Manage the creative brief process to develop compelling product stories and positioning.
- Integrate consumer insights and market data into product launches and narratives.
- Strengthen the top of the funnel through online channels (Social Media, website, etc.).
- Serve as a strategic thought partner for founders to enhance brand penetration.
- Lead and inspire the growth and tech teams (Product, Design, Engineering) to achieve both acquisition and retention goals.
- Collaborate with the Customer Success team to improve communication of value propositions.
- Build and maintain strong relationships with key stakeholders, including media partners, influencers, and industry associations.
- Experience : 10+ years of proven work experience in growth and digital marketing roles, preferably in the fintech industry, wealth management, or banking sectors.
- Education : Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or master's degree in Marketing is a plus.
- Certification : Certification from an internationally recognized body in Marketing (Certifications from DMI, Google, Hootsuite, Hubspot, etc.) is a plus
- Skills :
- Strong understanding of growth and marketing principles, strategies, and tactics, with a track record of successful marketing campaigns.
- Expertise in Growth Hacking, Social Media/Viral Marketing, demand generation, customer acquisition funnel, and performance marketing.
- Proficiency in campaign management tools (e.g., Active Campaign) and web analytics tools (e.g., Google Analytics).
- Experience in building and leading high-performing growth and marketing teams, fostering collaboration and innovation.
- Excellent written and verbal communication skills, with the ability to convey complex concepts in a clear and concise manner.
- Creative mindset with the ability to think strategically and generate innovative marketing ideas.
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
- Ability to work collaboratively in a fast-paced, cross-functional environment and manage multiple projects simultaneously.
- Proficiency in marketing automation platforms, CRM software, and other marketing tools.
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