(Senior) / Social Media Executive

(Senior) / Social Media Executive at Tatsu Works

Tatsu Works is a company passionate about connecting communities through Tatsumeeko, our modern fantasy Lifesim-RPG. We are looking for talented individuals to work on Tatsumeeko, the next game expansion to our popular Tatsu.GG platform used by more than 1.4 million Discord communities. We place fun gameplay, awesome user experience and mass adoption at the forefront of our creative vision. We're looking for a Social Media Executive, who will assist the Marketing team in growing our digital presence. We are searching for someone independent, has fresh ideas, and enjoys collaborating with a multi-national cross-functional remote team to develop highly engaging content and bring positive user experiences all year round.

Responsibilities

• Create and implement comprehensive social media campaigns that align with product launches and marketing strategies
• Create appealing content tailored to each social media platform
• Develop social media guidelines and policies to maintain a positive community
• Oversee all social media accounts, ensuring they are up-to-date, engaging, and reflective of our brand's voice and objectives
• Respond to comments and messages on time, fostering a positive community environment
• Monitor and report on social media performance metrics and KPIs
  • Utilise data to refine strategies, improve content, and increase social media effectiveness
• Identify and evaluate trends and potential new social media platforms to expand our reach
• Work closely with other teams to ensure social media strategies are integrated with wider marketing and promotional efforts
• Participate in cross-functional meetings to align social media activities with product development and marketing goals

You may be a good fit if you:

• Have at least 2-4 years of experience in social media management, preferably within the gaming or entertainment industry
• Have a strong passion for gaming with an understanding of gaming communities are a must
  • If you enjoy mobile gacha games, RPGs, Lifesims, it is a plus
• Possess a strong understanding of social media platforms, trends, and analytics tools
  • Platforms include but are not limited to X (formerly known as Twitter), Instagram, TikTok, and Youtube
  • If you have launched or set up platform presences before is a plus
• Have a proven ability to think strategically, and develop creative and engaging content that resonates with our target audiences
• Have a strong ability to measure and interpret social media performance data
• Are familiar with social media management tools (Hootsuite, Sprout Social, etc.)
• Are familiar with image and video editing tools (Figma, Photoshop, etc.)
• Possess excellent communication skills, with the ability to collaborate effectively across teams
• Possess a strong grasp of English, both written and spoken
• Are comfortable working with colleagues from various time zones

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