Direct Response Copywriter

Role: We’re looking for an experienced Copywriter to craft high-converting ads, emails, and email sequences. As a Copywriter with prior direct response experience, you will be responsible for taking over the copywriting, crafting marketing angles for campaigns, and working with media buyers and the management team to craft winning copies. You are required to have a deep understanding of how sales copywriting works, and how to write ads, emails, and other types of content that will generate sales. This is a full-time role and the candidate will be expected to work within our office hours between 10am-7pm SGT, 5 days a week. Responsibilities:

• Ad Writing: Crafting of ad copy for multiple platforms (Facebook, Youtube, Instagram, Tiktok) and multiple objectives. (TOFU, MOFU, BOFU) 
• Landing Page Copy: Free offers, low ticket offers, high ticket offers, OTOs, upsells, downsells and crossells.
• Content Post Copy: Content post for Facebook, IG, and Tiktok 
• Email Copy: One-time blasts, sequences (introduction, indoctrination, re-engagement), autoresponders, automation
• SMS / Whatsapp Copy: Confirmation messages, reminder messages, re-engagement messages 
• Website Copy: End-to-end website write-ups 
• Script Crafting: High converting video script copy with direct response elements 
• Offer crafting: Crafting offers based on needs and competitor analysis
• Messenger Sequence Crafting: Crafting messages for messenger sequences
• Multiple Account Management: You’ll be writing copies for multiple initiatives that have a $15,000 SGD monthly combined ad spend. 
• Breakthrough Implementation: As a direct response copywriter, it will be your responsibility to stay on top of what’s working in the direct response world, especially in Singapore. 

You’ll be responsible for keeping an active lookout for offer structures, copy structures, and hooks that have been working for others and documenting and applying them to our company campaigns. Requirements:

• A minimum of 2 years of experience in direct response copywriting for Facebook ad copies.
• Disciplined Processes: You’ll need disciplined thinking in terms of the systems you follow to craft converting copy: How do I utilise the agency swipe files? How do I reference previous working copy for this initiative? How do I craft multiple copies for various industries quickly and effectively? 
• Ability To Swipe: You’ll need to be able to quickly identify what references you can use to quickly find winning structures and hooks to apply to your copywriting. 
• Deep Understanding Of Human Psychology: You’ll need to be able to ask yourself: What does my prospect really want? How can I structure my copy to make sure they slide down a slippery slope and take action? What are their real, tangible pains and problems and how do I craft an ad around it? 
• Strategic Initiative: You’ll need to be able to propose strategic calls on the copy such as what hooks to write and what kind of structures to use.
• Meticulousness: Due to the nature of writing for multiple accounts you’ll need to be extremely meticulous in all areas of your writing to avoid grammatical mistakes to reduce the load of proofreading on the team.
• Copywriting Speed: You’ll need to be able to systematically and effectively craft copy at speed for multiple divisions.
• Communication: The team will rely a lot on your strong communication ability to let them know what's required for you to craft winning, converting copy. (e.g Specific information that’s not available) 
• Confidence: Being responsible for crafting all types of copy, you’ll need confidence in your writing ability and be able to propose new ideas, hooks, structures, and offers. 

Results: We are looking for a candidate who can consistently produce high-quality, high converting copy that resonates with target audiences, aligns with the brand voice, and meets project deadlines while managing multiple projects simultaneously. This individual should also be able to contribute to a positive and collaborative team culture and be open to receiving regular feedback and performance evaluations to support their professional development. What’s In It For You:

• We strongly believe in compensation that directly correlates with results. The more results you generate, the more we’ll pay you.
• You’ll be able to join a fast-growing and credible performance-based agency in SG.
• You’ll get the opportunity to be mentored by marketers and copywriters that have generated over 50,000 leads and over $15m in sales in the past 5 years. 
• You’ll get to access our vault of training materials that we’ve purchased and valued at over 5 figures across multiple fields: 
  • Copywriting
  • Sales
  • SOPs and checklist
  • Media buying
• Work in a highly encouraging and understanding environment that supports growth and learning.

Key Questions: Key questions for candidate responses (to be submitted with resume and portfolio):

• What makes you feel you are an ideal candidate for this role?
• Have you worked in a similar role before and how did you perform?
• What are you currently doing and why are you considering changing?
• If you're onboarded full-time with us, would you be able to let go of your side business, ventures and/or clients?
• What are your goals for the next 3 years?
• This is a virtual role. What experience do you have staying motivated and driven in a remote position?
• Provide 3 to 5 work references? 
  • Include their full name, mobile number and email address
• Compile your portfolios in a google drive and share the link.
• The portfolio should be filed in the following format, emphasising works from 5-7 different clients, ideally spanning various industries:
  • FB ad copies (Long-form and short-form ads)
  • Email copies (including email sequences)
  • Web and landing page copies
  • Sales letters (if available)
• Do you have experience working in an agency? If yes, how many years?

Kindly answer the following questions truthfully:

• Life events or personal/family circumstances can occasionally interfere with work commitments. Can you discuss any potential hindrances or challenges in your personal life that might affect your ability to perform effectively in this remote role? How do you plan to mitigate or address these challenges?
• If you were to be hired, what reasons or circumstances can you envision that might prevent you from accepting the job offer?