Digital Sales Manager
Full time
at Morgan McKinley
in
Singapore
Posted on May 8, 2024
Job details
Our client is a leading Multinational Bank. This role will be a key member of the Singapore Digital Channels team and will be responsible for owning and and commercializing the WPB products. Job Responsibilities:
- Be responsible for the end-to-end sales and acquisition of WPB Products (Cards, Loan & Deposit products )
- Establish and achieve best in class O2O (offline to online) sales management framework
- Multi-channel E2E leads management and sales originations from manned channels including strategy, processes and enablers to drive the growth of assisted digital sales.
- Own and optimize full digital sales funnel from paid marketing, owned channels, support partnership (including with aggregators) to drive digital leads, sales and fulfilment
- Establish multi-product (deposits, cards, loans, retail wealth and insurance) digital sales framework
- Implement product bundling and cross-selling strategies to maximize digital sales growth
- Partner with Products, Propositions, Marketing to drive digital sales via Straight Through Processing (STP), digital marketing, creative messaging, digital campaigns, media optimization, website content management, SEO, A/B Testing, retargeting for complete digital channel optimization
- Accountable to drive early activation including digital active, mobile active and cards activation
- Review and recommend key metrics for mapping & monitoring sales effectiveness processes (including SLAs, volumes, CPA)
- Responsible for the web pages change management and coordination with group content studio to deliver on content and page changes on a timely basis.
- Bachelor's degree or equivalent with min 5-10 years experience in digital sales, digital marketing from banking, financial service industry
- Expertise in channel optimization across digital marketing, digital sales, managing funnel drop-offs for retargeting activities, full funnel management and conversion know-how.
- Ability to map, identify and monitor enablers which improve digital sales, reduce drop-offs and drive overall sales efficiency
- Ability to initiative and drive strategic direction, aligned with Products, Propositions, Marketing and other Functions
- Familiar with use of Looker, Adobe Analytics, Google Analytics and other data capabilities.
- Strong leadership / interpersonal skills and has the ability to communicate and influence at all levels of the organization
- Good communication and stakeholder management skills
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