Boutique Manager
Job details
CONTEXT: LVMH Beauty activities benefit from exceptional dynamism that relies on both the longevity and development of key lines, and on the boldness of new creations. The brands cultivate what makes them unique and is guaranteed to make them stand out for their devotees in a highly competitive global market. The success of the Perfumes & Cosmetics division depends on finding the right balance between major historic Houses such as Parfums Christian Dior, Parfums Givenchy and Guerlain, and young brands with strong potential like Benefit Cosmetics, Fresh and Make Up For Ever… All are driven by the same values: a quest for excellence, creativity, innovation and perfect mastery of their image. LVMH Beauty Middle East manages 11 different brands including Parfums Christian Dior, Guerlain, Make Up for Ever, Givenchy, Kenzo, Loewe, Acqua Di Parma, Benefit Cosmetics, Fenty, Fresh & MFK. LVMH Beauty Middle East oversees an area of 47 countries in the Middle East, Europe, Africa, and India with subsidiaries and agents’ structures. PURPOSE OF THE POSITION: The Boutique Manager is responsible for the management of the Boutique and the team. The Boutique Manager drives the performance of the boutique through leading the team to deliver an outstanding client experience and achieve all targets in relation to sales, KPIs, and operational compliance. MAIN RESPONSABILITIES: Business Development and Sales Management
- Demonstrate sales leadership for staff by playing an active role on the selling floor.
- Continuously motivate and coach Beauty Consultants and Specialists to meet assigned sales targets, set and follow up team and individual objectives on a daily, weekly and monthly basis.
- Implement actions plans for the Boutique to ensure achievement of the Boutique Sales Targets & KPIs.
- Deploy store business plan to drive traffic to the store, develop, grow the Boutique customer portfolio.
- Be aware of the local market and business environment including competitors' business activities and Perfume & Cosmetics market trends.
- Reporting on sales (quantitative and qualitative reports), follow up on market trends and monitor the competitions activity.
- Consistently be an ambassador of Dior, support and always uphold the Dior values and competencies, striving to exceed expectations.
- Ensure that the Boutique team are in line with brand values and positioning in terms of behavior and Dior image guidelines.
- Maintain strict confidentiality of Dior knowledge and activities.
- Deliver a world class client experience within the Boutique, exceeding brand mystery shopping expectations.
- Welcome and manage external and internal visitors to the Boutique, ensuring that their experience reflects the brand and our business.
- Increase client flow by working closely with Retail Manager to develop a network of clients and develop customer loyalty.
- Achieve targets for client’s portfolio management KPIs.
- Ensure the building, maintaining and using of a client’s accurate database.
- Identify customer potential needs and use initiatives to meet them.
- Own and contribute to Boutique events and sampling programs, effectively managing internal and external communication and ensuring that events are exactly executed and exceed expectations.
- Execute all visual plans at the Boutique for all events.
- Manage preparations status and feedback reports for each event and animations.
- Recruit high caliber team members, ensuring their retention through the effective management of their induction and performance.
- Ensure all new employees complete In Store induction
- Ensure that all Beauty Consultants and Specialists are provided with product knowledge to enhance and ensure cross-selling across categories.
- Involvement in Dior store succession planning by training and developing all employees to be able to progress along the career path.
- Conduct annual performance reviews.
- Identify individual and team training needs. Create and implement regular training, monitor and record all training hours.
- Communicate corporate initiatives and directives to team through daily brief.
- Communicate and reflect the brand, corporate strategy, and goals to the team.
- Manage team to achieve sales goals by conducting monthly productivity evaluations
- Effectively build and develop key relationships across the brand to aid the success of the Boutique.
- Create positive working environment.
- Staff the Boutique to consistently deliver the desired brand experience whilst keeping within agreed budgets.
- Create staff schedules to ensure appropriate store coverage and match to traffic.
- Oversee process of staffing and planning scheduling and coordinating their payroll information.
- Manage stock to minimize loss and maximize availability, effectively manage stock both back and front of house in terms of quantities and merchandising guidelines.
- Report on store performance as and when required by the brand.
- Ensure operational compliance across the Boutique and team ensuring that all aspects of company procedures are adhered to including cash, stock, IT and security.
- Ensure that the health and safety of the Boutique and team are managed and in line with brand and legal expectations.
- Profit and Loss responsibility for the store, with particular attention given to controllable expenses, sales plan and operating profit. .
- Ensure compliance with all Internal Control procedures.
- Proficient user of the MS Office.
- Fluent in English.
- Minimum of 3 years’ prestige beauty sales experience.
- 2 to 5 years of experience managing a Boutique.
- Excellent interpersonal skills and communication skills.
- Creative and innovative thinking with strong initiative.
- Strong sales skills and ability to motivate a team.
- Business Acumen: Knows how businesses work; knows the competition; is aware of how strategies and tactics work in the marketplace.
- Adaptable and diligent: high priority on accuracy and adherence to timeframes.
- Dependable and autonomous.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; maintains effective relationships and gains their trust.
- A challenging role in a fast moving, ambitious environment, with daily learning opportunities and passionate team members.
- As part of LVMH we offer career opportunities with a worldwide presence and continuous growth within 75 distinguished Houses.
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