Sr. Digital Marketing Specialist | اخصائي تسويق رقمي اول

A digital marketing specialist in a company typically plays a crucial role in developing and implementing online marketing strategies to promote products or services, increase brand awareness, and drive customer engagement and conversions. Here's a more detailed job description: Job Title: Digital Marketing Specialist Job Summary: The Digital Marketing Specialist is responsible for developing, implementing, and managing digital marketing campaigns across various online platforms to drive brand awareness, customer acquisition, and engagement. This role involves utilizing a range of digital marketing techniques such as SEO, SEM, email marketing, social media marketing, and content marketing to achieve marketing goals and objectives. Key Responsibilities: 1. Campaign Planning and Execution: - Develop digital marketing strategies aligned with business goals and target audience. - Plan and execute digital marketing campaigns across various channels, including search engines, social media, email, and display advertising. 2.Content Development and Management: - Create and optimize content for digital channels, including website, blog, social media, and email newsletters. - Manage content calendars and ensure timely delivery of content to engage and attract target audiences. 3. Search Engine Optimization (SEO): - Conduct keyword research and analysis to optimize website content and improve search engine rankings. - Implement on-page and off-page SEO strategies to drive organic traffic and improve website visibility. 4.Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising: - Manage PPC campaigns on platforms like Google Ads and Bing Ads to drive targeted traffic and conversions. - Monitor and optimize ad performance, including keyword bids, ad copy, and landing pages. 5. Social Media Marketing: - Develop and execute social media marketing strategies to build brand awareness and engage with the audience on platforms like Facebook, Twitter, LinkedIn, Instagram, etc. - Create compelling social media content, including posts, images, and videos, to drive user engagement and interaction. 6.Email Marketing: - Plan and execute email marketing campaigns to nurture leads, retain customers, and drive conversions. - Segment email lists, create personalized content, and optimize email campaigns for deliverability and engagement. 7. Analytics and Reporting: - Monitor and analyze the performance of digital marketing campaigns using web analytics tools such as Google Analytics. - Generate reports on key metrics, trends, and insights to measure campaign effectiveness and identify areas for improvement. Qualifications and Skills: - Bachelor's degree in Marketing, Communications, or related field. - Proven experience in digital marketing, preferably in a similar role. - Strong understanding of digital marketing concepts, tools, and techniques. - Excellent written and verbal communication skills. - Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, etc. - Analytical mindset with the ability to interpret data and make data-driven decisions. - Creative thinking and problem-solving skills. - Ability to multitask and manage multiple projects simultaneously. - Up-to-date with the latest trends and best practices in digital marketing. Overall, a digital marketing specialist is a key player in driving the online presence and success of a company through effective digital marketing strategies and tactics. نوع الوظيفة: دوام كامل, دوام جزئي القدرة على التنقل/الانتقال:

• Riyadh: التنقل بشكل موثوق أو التخطيط للانتقال قبل البدء في العمل (مطلوب)

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• digital marketing: سنة واحدة (مطلوب)

• Riyadh (مطلوب)