Home Saudi Arabia Consumer Intelligence Specialist

Home Saudi Arabia Consumer Intelligence Specialist

Consumer Intelligence Specialist

Full time at Chalhoub Group in Saudi Arabia
Posted on May 8, 2024

Job details

Key Responsibilities: -Take ownership of Saudi consumer research studies end to end: setting research objectives, creating sound sampling and weight schemes, writing survey and/or discussion guides, and analysing results. -Identify appropriate methodologies based on business and research objectives, while taking the Saudi market s nuances into account. -Questionnaire design and creation including but not limited to: brand usage and attitudes, brand health, brand trackers, concept testing, product testing and conjoint analysis. -Discussion guide design and creation various techniques to capture insights that include but not limited personification exercises, grouping exercises and concept writing. -Identify, select and manage relationship with research agencies in Saudi based on quality of data and deliverables. -Lead and champion deep understanding of shifts in consumers demand and future facing foresight by identifying and monitoring Saudi Consumer motivations, behaviours, pain points, interactions with the fashion / beauty retail in general. -Presenting Saudi consumer insights that are adapted according to the setting and/or diversity of audiences (whether levels of seniority or different functions)-Guide senior and brand leaders in asking the right questions and co-building their consumer research plans to answer them -Proactively and constantly engage with internal clients (mainly brands leadership) in order to identify consumer insights gaps in knowledge and sharing the insights to fill those gaps. -Influence and align key stakeholders across a verticalized environment -Work in close collaboration with and disseminate knowledge to the Consumer Intelligence team (based in Dubai). Aggregate ongoing secondary research insights providing critical context to Saudi consumers competitive landscape, trends, opportunities and innovation. -Remain at the forefront of new consumer learning tools and technologies to drive smarter and faster decision making in Saudi. What you need to succeed in this role: -Team player, creative, detail driven, analytical, flexible. -Previous experience of working in consumer market research from an agency background; with strong knowledge of consumers in and across the different regional areas and cities of Saudi Arabia. -Experience in leading quantitative and qualitative research studies from inception through to action. -Technical and Research Design Knowledge: advanced knowledge in sampling design, questionnaire and discussion guide creation, mapping and numerical analysis. -Advanced knowledge in pricing for consumer research projects. -Strong project management skills and experience working across several complex projects -Exceptional communicator (verbally and written), with the ability to connect the dots and build compelling and insightful stories that drive action while adapting to your audience. -Experience synthesizing disparate data sources (including syndicated data, market level data, consumer trends and secondary research). -Proven dexterity with complex data. -Demonstrate high tolerance for ambiguity, changes in business direction, unanticipated client needs, executive requests, with ongoing resiliency and adaptability. -University Degree in Business Administration, Marketing, Statistics or any other relevant (quantitative) field. -Minimum 7 years of work experience required with at least 5 of experience in a consumer insights or market research role. Company Industry

  • Retail
Department / Functional Area
  • IT Software
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