Home Online VP of Marketing for Electrical Vehicle Company

Home Online VP of Marketing for Electrical Vehicle Company

VP of Marketing for Electrical Vehicle Company

Full time at ARENGY in Online
Posted on May 8, 2024

Job details

  • VP of Marketing for Electrical Vehicle Company

VP of Marketing for Electrical Vehicle Company

  • Marketing Strategy: Develop and execute a comprehensive marketing strategy that aligns with the company's overall business objectives. This strategy should encompass brand positioning, customer targeting, and marketing channel selection.
  • Brand Building: Develop and maintain a strong and differentiated brand identity. Ensure consistent brand messaging and visual identity across all marketing channels and materials.
  • Product Launches: Oversee the planning and execution of product launches, ensuring effective marketing campaigns, product positioning, and sales support.
  • Market Research: Stay up to date with industry trends, customer preferences, and competitive offerings. Conduct market research and analysis to identify opportunities for growth and improvement.
  • Digital Marketing: Lead the digital marketing efforts, including online advertising, social media, SEO, and content marketing, to enhance our online presence and drive customer engagement.
  • Public Relations and Media Relations: Manage relationships with media outlets, industry publications, and PR agencies to ensure positive media coverage and brand exposure.
  • Budget Management: Manage the marketing budget, including forecasting, resource allocation, and expense control, to achieve marketing and revenue targets.
  • Customer Relationship Management: Collaborate with the sales team to develop effective marketing strategies that support lead generation, customer acquisition, and customer retention.
  • Compliance and Reporting: Ensure that all marketing activities comply with industry regulations and company policies. Provide regular reports to senior management on marketing performance and ROI.
  • Team Leadership: Lead, mentor, and inspire a marketing team, including marketing managers, creatives, and digital marketing specialists. Foster a culture of creativity, innovation, and excellence
Profile / Requirements
  • Bachelor's degree in marketing, Business Administration, or a related field (MBA preferred).
  • Proven track record of success in a senior marketing leadership role within the automobile industry.
  • In-depth knowledge of the automotive market, including industry trends, competitors, and consumer behavior.
  • Strong leadership and team-building skills with the ability to inspire and develop marketing professionals.
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