Senior Paid Media Specialist - IN

Media Strategy, Planning & Buying (Advertising, Arts & Media) As a Senior Paid Media Specialist , you will execute effective paid media strategies to drive brand awareness, demand generation, and revenue growth. Managing various paid channels, including paid search (Google, Bing), paid social (Facebook, LinkedIn), Display, and Programmatic in partnership with website and Google Analytics data. You will work under the direction of the Sr. Manager of Paid Media, as well as other cross-functional teams. With your deep understanding of paid media channels, excellent analytical skills, and proven track record of success in driving ROI to manage campaigns, you’ll execute and support with budget tracking, performance reporting, and competitive analysis. To be successful in this role, you should be analytical and results-driven, with a keen interest in exploring marketing and sales analytics, traffic trends, search engine/social platform updates and user-behavior. You should be curious, always asking critical questions and striving to find creative solutions to marketing problems. Responsibilities:

• Assist in planning, managing, and optimizing global paid search and paid social campaigns across platforms such as Google Ads, Facebook, LinkedIn, and others.
• Monitor campaign performance, analyze key metrics, and adjust strategies to achieve optimal results.
• Collaborate closely across functional teams to ensure ad creatives, ad copies are aligned with campaign objectives and target audience.
• Support data-driven decision making to optimize and execute paid campaigns to drive quality leads.
• Collaborate with global field marketing and sales team to strategize, architect, deploy and track digital campaigns.
• Utilize analytics tools to track and report on the performance of paid media campaigns.
• Support the organic and content team to implement omni-channel strategies.
• Assist in developing A/B testing plans for end-to-end paid media campaigns.
• Support executing content promotions and distribution with digital channels.
• Experiment with new or existing digital channels and try out new tactics for strong ROI.

Qualifications:

• 3-5 years of experience in paid media with hands-on experience.
• Understanding of users’ buying behavior as it pertains to the web.
• Experience with Google Analytics or similar tracking tool.
• Strong analytical, interpersonal, and communication skills.
• Ability to collaborate cross-functionally.
• Ability to prioritize work and projects based on short and long-term needs.

Your application will include the following questions: What's your expected monthly basic salary? Which of the following web analytics tools are you experienced with? Which of the following online advertising methods do you have experience with? How many years' experience do you have as a Paid Media Specialist? How much notice are you required to give your current employer? Sourcefit is a fast-growing and dynamic BPO company committed to providing the highest level of service and expertise to our global clients, while also promoting a healthy and fulfilling work-life balance for our employees and endeavoring to give back to our community and protect our environment. We currently offer BPO services to a wide range of international companies in the IT, Direct Marketing, Banking, Hospitality, Retail, Telecom, Transport & Logistics, Accounting & Finance, Construction, Mining, Travel, Marketing & Advertising, and Journalism industries. We are headquartered in Eastwood Cyberpark, a major BPO and technology center in Greater Manila, and maintain infrastructure to support the security and productivity of remote workers all across the country. Join the Sourcefit team for career growth and personal development! Kickstart your application process online at our careers page: Our virtual doors are always open for talent, and we have streamlined our recruitment process to provide a seamless experience from the comfort of your home. Sourcefit is a fast-growing and dynamic BPO company committed to providing the highest level of service and expertise to our global clients, while also promoting a healthy and fulfilling work-life balance for our employees and endeavoring to give back to our community and protect our environment. We currently offer BPO services to a wide range of international companies in the IT, Direct Marketing, Banking, Hospitality, Retail, Telecom, Transport & Logistics, Accounting & Finance, Construction, Mining, Travel, Marketing & Advertising, and Journalism industries. We are headquartered in Eastwood Cyberpark, a major BPO and technology center in Greater Manila, and maintain infrastructure to support the security and productivity of remote workers all across the country. Join the Sourcefit team for career growth and personal development! Kickstart your application process online at our careers page: Our virtual doors are always open for talent, and we have streamlined our recruitment process to provide a seamless experience from the comfort of your home. Don’t provide your bank or credit card details when applying for jobs. Researching careers? Find all the information and tips you need on career advice. #J-18808-Ljbffr