Digital Marketing Manager

Job descriptionMINIMUM 3-5 YEARS PROVEN EXPERIENCE IN HANDLING GOOGLE AD ACCOUNTSSearch and Shopping adsMorning shift - 5.30 am - 2 pmWork from office.EXCELLENT SALARYOffice location: NUNGAMBAKKAM, Chennai.You will be responsible for managing a diverse range of paid campaigns primarily focusing on Google Ad-words which will includeGoogle Ads,Google Shopping AdsRe-marketing / Display AdvertisingExperience and SkillsProven 2+ years of SEM experience and success managing PPC campaigns across Google AdsExperience with managing clients in an agency environment and managing large budgets.Experienced in optimizing campaigns based on performance KPIs, and CPA across both search ads and shopping ads.Technical knowledge of tracking and tags/pixels. Experience using Google Tag Manager is an advantageStrong in analytics and data analysis and able to draw valuable insights from the data and present this to the client.Ability to manage budgets across multiple campaigns and accountsExceptional time management, attention to detail, and prioritization skills.Strong communication skills both written and verbal.Google Ads & Analytics certification will be a bonusThe role requires the successful candidate to:Setup, manage, and optimize campaigns on Google Ads,Effectively scale Google Ad spend, while maintaining a positive ROICreate strategy across channels, outlining opportunities for Search, Display, YouTube, and Programmatic.Review analytics to identify areas of opportunityUtilize conversion rate optimization tactics (Eg: split-testing) to maximize performance.Correspondence with clients, delivering strategic advice & performance reportingPrepare performance analysis reports and make recommendations for corrective modifications with a view to ongoing optimization.Educate clients on our strategies and tactics. PRB