Sem Specialist

Sem Specialist Mobile Weaver (Pvt) Ltd., Pakistan - Manage and optimize successful pay per click (PPC) campaigns on major search engines including Google, Yahoo and MSN.- Provide and create detailed analysis documents to trend campaign performance- Write/create copy for paid search campaigns- Provide ongoing management of all campaigns including reporting, analysis and optimization recommendations.- Continually monitor the search landscape, and work with SEO/SEM Team Lead to develop new strategies.- Proactively work with 3rdparty vendors, including but not limited to bid management technology providers, search engines, tracking technology providers, to overcome the complication and actively seek new SEM opportunities.- Develop the affiliate marketing plans and build own affiliate network- Plan and manage the Social Media Marketing with the help of business development resources.- Working conditions are normal for an office environment. Work may require occasional weekend and/or evening work. Job Specification - Minimum 2 years work experience requiring similar skills- Strong SEM / SEO skills- Understand search engine marketing strategies, the search engine landscape, and the effectiveness of PPC campaigns.- Execute and manage SEM programs, across multiple search engines from implementation to ongoing optimization.- Effectively analyze and communicate program performance, optimization recommendations, seek out up-sell opportunities and communicate to business development and sales department.- Actively test and analyze keywords, copy and landing pages to increase ROI and drive incremental volume- Develop SEM program strategies and proposals for special events like New Year Gifts, Charismas etc. Information Technology and Services - Islamabad, Pakistan

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