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Director, Brand- Pokémon

Full time at a Laimoon Verified Company in Canada
Posted on April 30, 2024

Job details

The Brand Director is responsible for growing and leading a dynamic group of creative communicators responsible for developing and driving the success of their Jazwares brands. The Brand Director maintains operational excellence across the integrated, cross-functional marketing process with the goal of creating a cohesive consumer experience that drives engagement and sales. You will act as a brand champion and manage multiple brands' eco-systems from line architecture, to profitability, to licensor relationship management. You must be an experienced strategic thinker, problem solver, motivational mentor, engaging storyteller, and collaborative leader. This critical role sets the global brand strategy, product development roadmap, develops and executes strategic goals as well as collaborates and helps drive the marketing processes for Jazwares brands. The Brand director is also responsible for the development of their team and participates in all stages of the employee life cycle. What You Will Do: Responsible for leading and executing the global brand vision and strategy Work collaboratively with product design, packaging design, marketing, licensing, and other internal team partners to create a product that is the best fit for the brand Define and drive the overall vision of your brands and instill it in all levels of the organization and all consumer facing touchpoints Drive innovative global brand strategies - telling the story of Jazwares brands - throughout the global organization rooted in strategic corporate objectives Set the overall go-to-market product strategy and oversee the product planning process from concept to shelf, to ensure a powerful and successful award-winning product launch and brand presence at retail Be the category and brand expert and be able to communicate to senior management, stakeholders and partners, including licensors (if applicable) Understand and identify retailer-specific channel strategies to create diverse product lines that satisfy the evolving needs of all global markets and retail channels Partner with cross-functional and international leads on developing and delivering globally-relevant and consumer-insight driven product Analyze and evaluate sales data, understand the competition, and current industry trends to aid in determining brand and product strategies Foster a positive team environment of ongoing learning, engagement, and growth through mentorship, coaching and support Consistently follow up with brand and cross-functional teams to communicate project status, updates, issues, and opportunities to the broader organization. Evaluates the competitive landscapeand industry trends to help drive strategic decisions around product development and customer execution Provide consumer, category, and competitive insightsand co-develop targeted retail exclusives plans working closely with the Business Director in identifying new trends, product concepts and development opportunities. Provide timely feedback to cross functional teams Gather domestic and international field input on new and existing products Lead and participate in key account calls Manages People: Yes, manages a team of Global Brand Associates and Brand Manager What We Look For: Prior experience in Brand managment over Products, i.e. worked on a brand with core fans/fandom (Marvel, Star Wars, Transformers, etc). Bachelor's degree marketing or industry relevant field required 5+ year of leadership experience managing Brand Managers and Brand Associates 7+ years of product development, product management, brand development, marketing, or relevant experience 7+ years of experience in consumer products; Preferable expereince in Boy's Action Space: Nintendo, Mario Brothers, D.C., Sonic, Marvel (Spider Man, Iron Man), D.C., Jurrasic Park, WWE, DragonBallz, Transformers Proficient knowledge and experience in brand profitability and proven success driving programs to meet key global financial objectives Strong proficiency in Microsoft Office & G-Suite Knowledge of digital rights management systems Creative out of the box thinker that values innovation Able to multitask, organize, prioritize, and manage time efficiently Able to work independently or collaboratively Exceptional verbal and written communication skills Articulate and eloquent speaking skills that can engage an audience Can easily adapt to shifting priorities, and can manage multiple priorities at one time while simultaneously working on multiple projects/tasks and meeting deadlines Excellent attention to detail Trend Savvy Effective interpersonal skills, and able to build positive and productive working relationships Leadership skills: can train, mentor, coach, inspire, motivate, and develop others Strong Analytical Skills with a deep understanding of tracking and measuring metrics Advanced presentation skills including the ability to develop and deliver informative and influential presentations Effective problem solver and critical thinker; proactive in resolving issues Ability to thrive in a high-pressure, fast-paced, and time-sensitive environment Ability to gain an in-depth knowledge about our brands and products Ability to deal effectively with diverse individuals at all organizational levels in a professional manner Knowledge of product development and manufacturing processes Strong ability to use independent judgment, analyze information, and formulate recommendations Knowledge of adobe creative suites Experience in the toy/baby/pet/costume industry Experience in a global organization Working ConditionsExtreme Exposures: NoneSchedule: Regular officePhysical Requirements:Sedentary; Lifting up to 10 lbsMust be able to sit at desk for long periods of timeTravel Required: Yes - Often-to Licensors HQ, Toy Fairs, Conferences,ExposWhat we offer:At Jazwares, we believe in providing our employees with comprehensive and competitive benefits that support their well-being and overall satisfaction. The salary range for this position is $140,000.00 - $165,000.00 /Yr. Actual base salary may vary based on experience, role tenure, performance, industry, and location. Eligibility for annual performance incentives may apply. Jazwares is a multi-state employer, salary range may not apply to other states. Our benefits package includes basic medical insurance that is 100% company-paid for employees and their children, employee basic life and AD&D insurance, a 401(K)-retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals, short and long-term disability, and tuition reimbursement.Our work environment provides a flexible work schedule that includes a Monday to Friday on-site, Fridays Work from Home, up to 20 workdays fully remote each year, Summer Fridays, and Time Off for vacation, sick leave. Through Jazwares Cares, you can volunteer for up to 16 hours a year on community service projects.Who we are:Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with an award-winning, robust portfolio of wholly owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows, Pokémon, Star Wars, CoComelon, Fortnite, AEW, Adopt Me!, Hello Kitty, and many more. In addition to toys, offerings also include Metaverse gaming, costumes, and products for pets. Headquartered in Sunrise, Florida, Jazwares has offices worldwide and sells its products in over 100 countries.Working at Jazwares:At Jazwares, we believe an innovative idea can come from anywhere, and anyone. Through our three pillars, we foster innovation and encourage creativity in every area of our business.Humility: We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent.Passion: Our conviction and enthusiasm show in our products, relationships, and commitment to our community.Collaboration: We share one vision worldwide, constantly striving to improve and innovate together.Don't miss out on this extraordinary opportunity to be part of the fastest growing toy company in the industry. Connect with us today and let's shape the future of play together!JAZWARES is an equal opportunity employer and does not discriminate in employment on the basis of race, color, sex, religion, national or ethnic origin, citizenship status, ancestry, disability, age, military status, marital status, sexual orientation or any other characteristic protected by law.

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