Senior Email Marketing Consultant - Cape Town

Over the last decade, Webrepublic has grown from an ambitious startup into Switzerland's leading digital agency. More recently, Webrepublic has launched a subsidiary in South Africa to work hand-in-hand with our HQ in Switzerland. Our team in Cape Town has grown and we are now looking for a Senior CRM Consultant to expand our local presence into a large-scale operation. As a Senior CRM Consultant you will spearhead the development and implementation of innovative strategies that enhance customer loyalty and drive business growth and make sure that our clients receive state-of-the-art services. Key Responsibilities Reporting directly to the Head of Retention & Activation , your duties and responsibilities will include, but will not be limited to: lead the strategy and execution of customer retention and activation initiatives for FIFA across various channels (Email - WhatsApp & Push Notifications are a plus) including: creating, configuring and deploying deliveries incl. audience selection and segmentation, content building, testing and all relevant proofs for approvals,analysing and interpreting delivery results,monitoring the overall performance across all initiatives; to collaborate with internal and external stakeholders to understand campaign-specific requirements and KPIs, and how these translate into email marketing initiatives, to present and pitch our services to existing and potential new clients. Qualifications and Skills As an ideal candidate, you must have the following: graduated from a top university (BA / MA in Business or Social Science), have at least 5 years of relevant work experience in customer retention and channel management (execution and strategy), have a proven track record of driving a complex project requiring flexibility and problem solving, get excited about bringing new ideas and drive the development of the communication strategy of a global brand, have the ability to understand the client's marketing objectives and are able to translate them into retention & activation goals, understand target audiences' attitudes, behaviours and perceptions by using a variety of market information, research and clients' data, speak English fluently, experience in Sports Marketing is a plus. What we offer On our side, we offer... a dynamic work environment fostering personal growth and development, opportunities to work on exciting projects with leading global brands, learning from Subject Matter Experts across all digital marketing disciplines, flat hierarchies and short decision paths, being part of a dynamic and international team, exposure to disciplines beyond your own skill set, a vibrant office space in Cape Town and a flexible work environment (hybrid work), a comprehensive compensation package. Are you Interested? We look forward to receiving your online application with a short resume. Webrepublic is an equal opportunity employer. We encourage candidates from all backgrounds to apply. We will give preference to previously disadvantaged individuals.