Marketing Paid Advertising Manager

Job Details Description The Paid Advertising Manager is responsible for managing and optimising paid advertising campaigns across various platforms, including Google Ads, Microsoft Ads, and Meta Ads, and any emerging channels. In addition, the candidate will also support the marketing team to ensure SEO, email performance and other elements that impact the omni channel marketing approach are optimised and following best digital marketing practices and trends. Responsibilities

• Manage and optimise paid advertising campaigns across multiple platforms - Google, Microsoft, and Meta, and emerging channels.
• Manage the monthly budget for paid advertising campaigns making data driven spending allocations to delivery positive results.
• Stay abreast with other paid advertising channels and provide recommendations and execution plans for tests across other platforms.
• Work alongside the Marketing Specialist and Campaign Manager to optimise ad content and copy to improve conversion rates.
• Conduct keyword and industry trend research and manage the organisation of optimising content to align.
• Create, maintain, and present insights and reporting to the wider team.
• Maintain and connect tracking and data systems to ensure advertising optimisation.
• Strategic data analysis skills to interpret marketing performance and find ways to improve.
• Maintain tracking and performance across other channels that impact and influence paid advertising results.
• Undertake other duties which may be negotiated from time to time with the Manager.