Home Saudi Arabia Brand Communications Manager - Wholesale and Franchise
Home Saudi Arabia Brand Communications Manager - Wholesale and Franchise
Brand Communications Manager - Wholesale and Franchise
Job details
Brand Communications Manager – Wholesale and Franchise
- Full-time Through the unique relationship with Toyota Motor Company, Abdul Latif Jameel Motors has grown continuously over the years to become one of the leading entities in the automotive sector in the Saudi Arabia, and one of the leading independent Toyota distributors in the world. To manage the roll-out and implementation of communication initiatives and creative guidelines underbrand campaigns for the wholesale and franchise network. Key Activities
- Internal presentation of proposed communication and activation campaigns (integrated approach) to management for approval.
- Allocate and control budget expenditure by project, reporting and recording expenditure daily.
- Briefing Marketing teams on campaign and brief requirements and coordination of campaign delivery.
- Brief agencies on client requirements.
- Ensure implementation of CI guidelines under the new brand philosophy.
- Setting of consistent KPI measures and ensuring campaigns are recorded and registered with monitoring systems (pre/post tests, web analytics, etc.)
- Assessing quality of responses to brief.
- Management of timelines to ensure communications are developed in a timely and organized way. Knowledge
- Advertising and communications experience – with particular knowledge of brand guidelines implementation across point-of-sale. Automotive or FMCG experience a plus. Accustomed to working with agencies or within the agency model. Exposure to the principles of media buying and analysis or demonstrate a willingness to learn.
- Bachelor’s degree in commercial subject (e.g. Marketing/Business)
- 3-5 years of practical experience. Relevant marketing experience essential
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Hiring company
Abdul Latif Jameel Group - Toyota KSA
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Mastering in assertive Communication Global CoursesAED 55
AED 514Duration: 1 Hour -
Communication Strategies Course LineAED 87
AED 1,028Duration: Upto 2 Hours
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