Job details
Job Description
- 1. JOB PURPOSE We're seeking a CRM Associate Manager to join our dynamic team and play a key role in building customer relationship & brand loyalty across our e-commerce and physical stores. You'll be responsible for developing, implementing, and optimizing a group-wide CRM strategy, working closely with teams like marketing, e-commerce, merchandising, operations teams..etc. In this data-driven role, you'll leverage your expertise in CRM platforms & omni-channel marketing to craft compelling customer lifecycle communications. This will directly impact our bottom line by improving key metrics like customer lifetime value (CLTV) and retention rate. 2. MINIMUM QUALIFICATIONS/EDUCATION/EXPERIENCE/TRAINING/TECHNICAL SKILLS
- Qualifications & Education:
- Bachelor’s degree in business or equivalent
- CRM, Consumer Marketing, Campaign Management. (Luxury goods, E-Commerce, Retail or Service based industry “Airlines, banks...etc.)
- 7-10 years of relevant experience
- Communication skills, Organizational skills and Analytical skills are essential in addition to having great ability with Microsoft Office Programs (excel, power point...etc.)
- Advanced understanding on how to work with CRM platforms (Emarsys, SFMC, MoEngage or any similar CRM platform)
- Basic understanding of HTML
- Develop, implement & optimize CRM data driven marketing campaigns strategy (Acquisition, retention and reactivation) through different channels (SMS, Whatsapp, Emails, Web Notifications..) to target different customers segments.
- Prepare, update & optimize the campaigns calendar in alignment with Creative, merchandising & operations teams
- Setup and manage marketing automated customer journeys across all product categories
- Being proactive to identify new CRM omnichannel opportunities to boost CRM KPIs like retention rate, frequency, repeat and lapsed customers reactivation
- Track and optimize all campaigns & marketing automation activities to maximize ROI
- Managing the internal, external resources and assets needed for the execution of campaigns & automation activities (i.e. data, content, logistics etc )
- Ensuring cross-functional cooperation and alignment with all stakeholders involved in the execution of CRM activities (Ex: Creative, E-commerce, Performance, Merchandising, B2B, Operations & Customer Service)
- Prepare, own and manage the CRM budget
- Prepare weekly CRM country dashboard and recurrent reports
- Implement and monitor customer data gathering activities and initiatives in stores & E-commerce to ensure data hygiene
- Handle regular CRM workshops & trainings with stores team to bridge the gap between stores & office
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</h2><p><ol><li><p><b>1.     <u> JOB PURPOSE </u></b></p><p> We're seeking a CRM Associate Manager to join our dynamic team and play a key role in building customer relationship & brand loyalty across our e-commerce and physical stores. You'll be responsible for developing, implementing, and optimizing a group-wide CRM strategy, working closely with teams like marketing, e-commerce, merchandising, operations teams..etc. </p><p> In this data-driven role, you'll leverage your expertise in CRM platforms & omni-channel marketing to craft compelling customer lifecycle communications. This will directly impact our bottom line by improving key metrics like customer lifetime value (CLTV) and retention rate. </p><p><b>2.        <u> MINIMUM QUALIFICATIONS/EDUCATION/EXPERIENCE/TRAINING/TECHNICAL SKILLS </u></b></p></li><li><p> Qualifications & Education: </p></li></ol><ul><li><p> Bachelor’s degree in business or equivalent </p></li></ul><p> Experience: </p><ul><li> CRM, Consumer Marketing, Campaign Management. (Luxury goods, E-Commerce, Retail or Service based industry “Airlines, banks...etc.)</li><li>7-10 years of relevant experience </li></ul><p> Technical Skills: </p><ul><li> Communication skills, Organizational skills and Analytical skills are essential in addition to having great ability with Microsoft Office Programs (excel, power point...etc.)</li><li> Advanced understanding on how to work with CRM platforms (Emarsys, SFMC, MoEngage or any similar CRM platform)</li><li> Basic understanding of HTML </li></ul><p><b>3.        <u> JOB RESPONSABILITIES </u></b></p><ul><li> Develop, implement & optimize CRM data driven marketing campaigns strategy (Acquisition, retention and reactivation) through different channels (SMS, Whatsapp, Emails, Web Notifications..) to target different customers segments. </li><li> Prepare, update & optimize the campaigns calendar in alignment with Creative, merchandising & operations teams </li><li> Setup and manage marketing automated customer journeys across all product categories </li><li> Being proactive to identify new CRM omnichannel opportunities to boost CRM KPIs like retention rate, frequency, repeat and lapsed customers reactivation </li><li> Track and optimize all campaigns & marketing automation activities to maximize ROI </li><li> Managing the internal, external resources and assets needed for the execution of campaigns & automation activities (i.e. data, content, logistics etc )</li><li> Ensuring cross-functional cooperation and alignment with all stakeholders involved in the execution of CRM activities (Ex: Creative, E-commerce, Performance, Merchandising, B2B, Operations & Customer Service)</li><li> Prepare, own and manage the CRM budget </li><li> Prepare weekly CRM country dashboard and recurrent reports </li><li> Implement and monitor customer data gathering activities and initiatives in stores & E-commerce to ensure data hygiene </li><li> Handle regular CRM workshops & trainings with stores team to bridge the gap between stores & office </li></ul>', 'course_qualifications' => null, 'global_location_id' => '64', 'gender' => '0', 'baseSalary' => null, 'salary_duration' => 'Monthly', 'job_type' => 'Full time', 'salaryFrom' => null, 'salaryTo' => null, 'currency_id' => null, 'hide_salary' => '0', 'benefits' => null, 'salary_type_id' => null, 'travel_type_id' => null, 'travel_id' => null, 'education_id' => null, 'education_background' => null, 'language_id' => null, 'position_level_id' => null, 'position_type' => null, 'number_of_staffs_mange' => null, 'experiance' => null, 'sales_experience' => null, 'sales_focus' => null, 'sales_cycle_id' => null, 'reporting_to' => null, 'otherAssignments' => null, 'otherConsiderations' => null, 'ideal_candidate' => null, 'company_info' => null, 'company_id' => '1014296', 'company_name' => 'Magrabi Retail', 'external_apply_url' => 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physical stores. 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Associate CRM Systems Manager at Magrabi Retail. Please apply or share https://jobs.laimoon.com/jobs/externalview/43400421' $emailText = 'Hiring now! Associate CRM Systems Manager at Magrabi Retail. 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Hiring company
Magrabi Retail
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