Digital Marketing Specialist

Looking for a digital marketing expert for online fashion brand ResponsibilitiesE commerce Website Management:Managing and maintaining the eCommerce website, ensuring it is up to date, user-friendly, and optimized for conversions.Adding and updating product listings, descriptions, prices, and inventory levels.Monitoring website performance, analyzing data, and implementing improvements to enhance user experience and increase sales.Digital Marketing Strategy:Developing and executing digital marketing strategies to drive traffic, increase brand visibility, and generate leads for the eCommerce website.Conducting market research to identify target audiences, trends, and competitors to inform marketing strategies.Planning and implementing effective SEO strategies to improve website rankings in search engine results.Google Ads Management:Creating and managing Google Ads campaigns to drive targeted traffic and conversions.Conducting keyword research, writing compelling ad copy, and optimizing campaigns for maximum ROI.Monitoring ad performance, analyzing data, and making data-driven optimizations to improve campaign effectiveness.Social Media Advertising:Developing and implementing social media advertising campaigns on platforms like Facebook, Instagram, Twitter, or .Creating engaging ad content, targeting specific audience segments, and optimizing campaigns for desired outcomes.Monitoring campaign performance, analyzing metrics, and making adjustments to improve ad performance.Analytics and Reporting:Tracking and analyzing website and campaign performance using tools like Google Analytics or other data analysis platforms.Generating regular reports on key metrics, providing insights and recommendations for optimization.Monitoring industry trends, staying updated on best practices, and implementing new strategies to improve overall digital marketing performance.QualificationsBachelor Degree and Excellent verbal and written communication skillsAtleast experience 3-4 years PRB