Customer Retention Manager For MyHolidays branch in Noida

Customer Retention Manager - Email MarketingRoles and Responsibilities: Integrate CRM tool and create automated flows as per the users touch point. Deliver customer insights, end-to-end customer retention strategies and recommendations by performing data analyses and post activity evaluations. Responsible for hands-on modeling and analysis of marketing campaigns to determine the best mix of channels and messaging through Email, SMS, Push notification, Mobile push, WhatsApp, etc. Responsible for identifying customers activities through the Marketing Automation tool and carrying out the optimization of CRM/marketing activities by defining customer selection based on customer profiling and segmentation. Responsible for identifying key trends and factors influencing customer behavior, analysis that can generate customer insight to add value to the customer relationship. Partner with cross functional stakeholders to develop and execute campaigns that optimize customer loyalty and lifetime value. Measure, analyze, and report performance metrics pertaining to the organizations loyalty program. Develop and own customer models to predict customer response rate, customer frequency rate, customer life-time value (LTV), etc. Drive long-term business growth by owning the customer lifecycle, including customer acquisition; optimizing contact strategies and promotional strategy; and building loyalty. Identify, recommend, and implement quality and efficient improvements to CRM processes. Create reports for sales, marketing, and customer service, to make more effective decisions.Desired Candidate Profile: Work experience with Web Engage/CleverTap/Hubspot or similar CRM software. Strong analytical skills with ability to deliver insightful ideas and draw findings from figures. Must be able to communicate effectively both verbally and in writing, as well as able to communicate quantitative information in clear and informative manner. Excellent problem solving and decision-making skills to identify risks, provide market insights, and draw valid conclusions from findings using available data. Perks & Benefits:PFMedical Insurance PRB