Sr Brand Marketing Manager

Who we are :Money. A subject that's always on our mind. We go through a rollercoaster of emotions when it comes to money. That's why at Jupiter, our mission is to enable people to improve their relationship with money. We are a financial services platform that leverages technology to offer our customers seamless and user-friendly products related to banking, loans, and investments. So whether it's a savings account, credit cards, investment and payments, it's all on Jupiter. We also help users cut through the banking jargons, offer smart insights based on spending and provide users with a range of new age features to enable and make sense of their finances.Our journey so far:Jupiter was founded in 2019 by Jitendra Gupta. Best known as Citrus Pay's founder, Jiten found himself wondering why personal finance experiences were not customer-centric when everything else like food ordering and entertainment were. That's how our journey began in 2019, with a simple, powerful idea : to create a modern, customer-centric experience that empowers individuals when it comes to their money.From our humble beginnings, we've strived relentlessly to make managing money easier. In 2021 when we launched we had a waitlist with over 100,000 people eager to experience the world of Jupiter - and within 10 months we crossed 1 million users. Today, we have 2.7 million + happy users on Jupiter. Our Insights feature today tells how much and where you've been spending automatically, even on your other savings accounts! Our Edge CSB Bank RuPay credit card is getting a lot of love for it's head-turning transparent design, not to mention it being a rewarding experience. Our No-Penalty SIP and Daily SIP at Rs 10/- has helped scale our investments business and we have over 100,000 users investing on our platform to fulfill their money aspirations.We've embraced cutting-edge technology, harnessed the power of data analytics, and assembled a diverse team of creative thinkers and industry experts who share our vision for a more accessible, transparent, and inclusive financial ecosystem. We're now looking for like-minded folks to join the crew.What are we looking for :Jupiter Money is looking for a Brand Lead who will own Jupiter's brand strategy and who will be responsible for executing its brand marketing charter. The brand lead will spearhead the planning and execution of GTM campaigns for the brand while working with internal stakeholders for Jupiter's growth.You shall not just ensure consistent brand messaging across channels, but also identify market expansion opportunities, while analyzing consumer behavior in this segmentKey Roles and Responsibilities :Brand Strategy, Positioning & MessagingClosely collaborate with the product owners, design, acquisition & growth team to craft the right brand positioning & strategy.Responsible for brand strategy execution, managing annual budgets, and setting goals for brand health metrics improvement.Partner with the product, design, and growth team to deliver experiences that delight our customers and drive business results.Drive brand ATL campaigns (Digital, Radio, OOH, Digital, etc) from strategy to execution with creative and media partners Create marketing calendars for all Jupiter productsSocial Media & PR Strategy:Scale up brand strategy execution on social media platforms through strategic content properties.Establish our expertise in personal finance/ money management space through successful PR campaigns and strategiesPerformance Marketing Optimization : Analyze key performance metrics, market feedback, and customer insights to craft the right creative strategyUse insights to continuously optimize our creative messaging, and campaigns for maximum impact and ROI.Team Leadership and Collaboration :Provide strong leadership and mentorship to your team & stakeholders outside the team, fostering a culture of creativity, collaboration, and continuous learning.Collaborate closely with cross-functional teams to ensure alignment across all teams and foster a cohesive and unified approach to brand marketing initiatives.Skills & Experience:Proven track record of building brands in traditional or digital ecosystemsRelevant brand management experience with FMCG, consumer tech-product companies, or ad-agencies (Ogilvy, JWT, DDB, Dentsu, etc)Experience in partnering with leading advertising, digital, media, and PR agenciesStrong understanding of product growth nuances with rigor to work with all stakeholdersBrownie Points:Passion towards personal (Day-to-day) finance (Saving, Financial Advisory , Financial Instruments,Budding Habits)An experience or interest in coaching, mentoring and building future leaders for scaling the organization.An understanding of agile development methodologies.Knowledge of finance (Govt.) Regulation & RBI Guidelines in India.Have good experience both working in startups and large organizations.Why you should work with us: We are the ideal workplace for individuals with a founders mentality, and we place a high regard on those who take ownership and see projects through to completion.We take pleasure in tackling meaningful problems by understanding pain points and developing intuitive experiences that delight customers.Emphasizing consent over consensus, we appreciate those who can participate in healthy conflict and are able to commit to every decision as if it were their own.In our relentless pursuit of excellence, we consistently set higher standards. If you crave continuous learning, growth, and improvement in a dynamic environment, choosing Jupiter is the right move.Our Process: We raise the bar with each hire - and evaluate our candidates to build a team of like-minded, passionate, ambitious owners. Once you apply you're most likely to go through the following hiring process, certain roles may require more rounds. But here's the gist - The Intro: Our recruitment team goes through all the applications we receive to find the best fit. We look for skills that would be the perfect addition to our team, and past work that can vouch for it. Two Way Street: An interview with the hiring manager. Do you like the role? What are your expectations? These are the answers we seek. Pro-tip: Ask lots of questions. Assignments may be given. Culture Matters: We don't just value the skills we bring, we value the people we bring. This round is to see if you fit our culture & for you to find out if it works for you too. If yes, then we're in business. If not, until next time!The Offer: The most crucial step - as far as we're concerned. We roll out offers if we find a candidate has met all our expectations and can be a part of our crew!Want to know more about us? Hop onto the links below:Our values: https://jupiter.money/who-we-are-and-what-we-aspire-to-be/ Our Team: https://jupiter.money/team/ What people are saying about us: https://inc42.com/buzz/neobank-jupiter-raises-inr-100-cr-venture-debt-funding/ https://www.business-standard.com/content/press-releases-ani/npst-partners-with-jupiter-to-make-live-of-their-rupay-credit-cards-on-upi-123090600794_1.html https://entrackr.com/2023/09/jupiter-ropes-in-swiggys-anuj-rathi-as-chief-product-and-marketing-officer/ https://www.marketinginasia.com/jupiter-money-welcomes-swiggy-prodigy-anuj-rathi-as-chief-product-and-marketing-officer/ Sounds like you'd fit right in? Apply to our job using the link below! PRB