Social Media Marketing Executive

Company DescriptionSlideUpLift is a platform that provides business professionals with ready-to-use impactful PowerPoint tools and templates. It enables users to create powerful presentations that effectively communicate ideas and enhance their reputation as slick communicators. With a wide range of graphics and templates, SlideUpLift offers original and visually appealing options to make presentations more engaging.Job Overview:We are looking for a talented and experienced Social Media Marketing Specialist to join our Marketing team. The ideal candidate will have a minimum of 1 year of experience in social media marketing, preferably within the e-commerce industry. This role will involve developing and implementing social media strategies to drive engagement, increase brand awareness, and generate leads for our e-commerce site. Key Responsibilities:Social Media Strategy:Develop and execute comprehensive social media strategies to meet business objectives, focusing on driving traffic and sales for our e-commerce platform.Content Creation:Create engaging and relevant content for various social media channels, including Facebook, Instagram, Twitter, , and Pinterest, tailored to our target audience and brand voice.Community Engagement:Monitor and engage with our social media community, responding to comments, messages, and inquiries in a timely and professional manner to build brand loyalty and customer relationships.Campaign Management:Plan and execute social media advertising campaigns to promote products, sales, and special offers, optimizing for maximum ROI and conversion.Analytics and Reporting:Monitor social media performance metrics using analytics tools (e.g., Facebook Insights, Google Analytics) to track KPIs and provide insights for optimization.Qualifications:·      Bachelor's degree in Marketing, Communications, or a related field.·      Minimum of 1 year of experience in social media marketing, preferably in the e-commerce industry.·      Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.·      Strong written and verbal communication skills, with a creative mindset and attention to detail.·      Ability to work independently and collaboratively in a fast-paced environment.Additional Information:·      This is a full-time, onsite position located in Kalyani Nagar, Pune.·      Immediate joiners preferred. PRB