Brand Marketing Specialist

Greetings for the day!!We are hiring for a Brand Marketing and Communication. Below mentioned are the roles and responsibilities of the same.Role & responsibilities Marketing Strategy- Assist in formulating the Brand's long-term strategy and annual business plan in line with the overall business and organizational goals. - Day-to-day management of social media accounts, independently and in collaboration with support teams and agencies- Planning and management of content calendar- Ideation and creation of multimedia content which includes innovative written posts, blogs, static creatives, and Videos- Week-on-week reporting of the brand performance- Proactiveness in coming up with innovative digital campaign plans for new collection launch, plan season wise shoot concepts and topical ideas- -Be aware of current digital trends and how the same can be implemented for the respective brand to make it stand out- Manage and monitor campaign budgets, which include media, agency spends and content creation- Plan, implement, manage, coordinate and execute social media campaigns & new initiatives PR Agency & Network Expansion- Monitoring and coordinating with the PR agency.- Planning on participations in relevant fashion weeks/exhibitions and trade fairs in India or abroad.- Actively staying abreast of the brand image on social network marketing sites. (Facebook, Instagram, YouTube, Twitter, Pinterest)- Formulate strategy for Building new customer base; understanding customer demands and product/service desires; developing/maintaining appropriate price pointsBrand Communication- Monitor competitive brand, communications and product development activities and to actively share key findings internally.- Print Media/Social media/Other avenues - Overlook Designing of strategy for media. Job Requirement:a) Overall Experience: 1-3+ years of experience in Marketing / Brand Management.b) Industry Experience: Fashion / Retail / Lifestyle/Luxuryc) Educational Qualification: Post Graduation / MBA into Marketingd) Behavioral Skills Required: Excellent communication skills, proactive, team player & able to meet deadlines.e) Technical Skills Required: Knowhow of marketing strategies, out of the box thinker & innovative. Interested can share their resume with a subject line " BM&C" on rashmi.pervi@houseofanitadongre.com PRB