Lifecycle Marketing Specialist
Job details
Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange. Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.We are seeking a highly experienced Lifecycle Marketing Specialist to manage and collaborate with teams and oversee regional lifecycle marketing campaigns. The right candidate will have a strong understanding of the general methodology of product and campaign operations, such as AB testing, funnel analysis, and lifecycle strategies. They will be responsible for providing campaign ideas and guidance to regional team members while reporting to the global team.
Responsibilities
- Directly own the regional lifecycle marketing strategies in collaboration with the local and global teams by bringing and executing new ideas and solutions to increase activation and retention
- Have a strong understanding of CRM channels, such as email, app push notifications, and other product interfaces to engage users
- Good understanding of other channels such as acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics
- Utilise a growth hacking mindset to resolve conversion funnel issues and achieve incremental results
- Collaborate with regional teams, data, design, content, and other marketing verticals to launch and scale successful campaigns
- Implement data-driven optimization based on insights from internal data and external market conditions
- Support the Growth Marketing Lead in building the strategic function
Requirements
- Proven experience in stakeholder management, collaboration, and the development of successful global and regional lifecycle marketing campaigns
- At least 4 years of experience in lifecycle marketing/ strategy, preferably in an online industry and in a global remote company
- Multichannel marketing expertise, with a focus on product-led growth marketingIn-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies
- Knowledge and experiences in using marketing automation platforms/ tools
- Exceptional logical thinking and data-driven decision-making abilities
- Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points
- Fluent in both written and spoken English
- Able to work remotely and efficiently with global teams
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