Digital Account Manager

The Make it Good Company is proud to partner with this small awardwinning creative and marketing agency in Randburg. Join this tightknit positive team who love what they do!

• Permanent
• Full inoffice
• Salary: R45k60k CTC (depending on experience and skillset)

The ideal candidate will lead and cultivate key accounts within the agency centred on digital brand building and lead generation campaigns. Responsibilities encompass various roles across the digital marketing ecosystem including digital strategic consulting management of digital campaigns (across Google Marketing Platforms SEO analytics PPC and social media) project oversight of website development and comprehensive reporting across all campaign platforms. Close collaboration with the agency’s digital campaign specialist social media manager campaign managers and creative team is essential. Together you will conceptualise develop implement and report on exceptional campaigns that meet and surpass KPIs. Responsibilities:

• Digital Management
  • Efficiently manage client relationships and projects advising on SEO user interaction and audience segmentation.
  • Scope plan and oversee digital campaigns including social media direct marketing and online advertising.
  • Build and maintain client relationships acting as the primary digital contact.
  • Prioritise client needs oversee campaign planning and execution and optimise website content for SEO.
  • Provide comprehensive reporting on web and digital performance metrics.
  • Mentor team members coordinate workflows and contribute to recruitment efforts.
  • Collaborate with the Technical/Development Head on complex digital projects and agency management.
  • Actively participate in digital problemsolving and conflict resolution within the team.
  • Manage development projects including wireframing code management and thirdparty integrations.
  • Oversee project milestones client feedback and billing.
• Digital Campaign Management
  • Plan and execute digital marketing campaigns focusing on lead generation and innovation.
  • Manage campaign setup tracking and measurement including gamification and budget management.
  • Coordinate internal and external resources proofread copy and provide creative input.
  • Deliver regular campaign reports analyse ROI and ensure data compliance.
  • Use data to inform new campaigns and stay updated on digital marketing trends.
• Google Advertising Campaign Management:
  • Advise clients on digital advertising strategies including Google Search Display YouTube and social media campaigns.
  • Implement keyword planners and conversion trackers to optimise campaign performance.
• Financial Administration:
  • Manage client accounts contracts and monthly billing including ad hoc jobs and thirdparty contracts.
  • Monitor digital rates hours and costs to drive profitability and maintain accurate financial records.
• New Business:
  • Participate in lead generation qualification and client onboarding.
  • Prepare quotes proposals and scopes for digital projects and retainers.

Requirements

• At least 5 years of agency experience in a client service position
• Agency experience (a must)
• Tertiary qualification
• Strong digital account management experience
• Understanding/knowledge of Magnetic and Everlytic (a plus)
• Strategic thinker
• Experience in managing high profile clients and/or large projects (a plus)
• Great communication skills