Head Of Digital Marketing

Head Of Digital Marketing Bevy Solutions, Pakistan The primary elements of the role are to lead and manage the Digital Marketing team and to ensure Bevy Digital continues to deliver cutting edge digital campaigns and thought leadership to clients.Duties & ResponsibilitiesManaging the strategic development and workload of the Agency's Digital Marketing team including appraisals, training & development and team resourcingKeep abreast of new technology, media owners and networks within the digital landscape and create new opportunities where-ever relevant to maintain the Agency's market leader positionHold strong relationships with all third party suppliers that are beneficial to the Agency, including ensuring that any service level agreements are metEnsure that all Digital Marketing processes, both internally and externally, run seamlessly and are updated when necessaryEnsure that all media rates are competitive in the agency market-place and all supplier rates are negotiated to ensure Bevy Digital receives the best value for moneyDigital integration into other areas of the Agency such as offline media and partnerships, whilst maintaining the same level of campaign innovation and volume in the Digital Marketing departmentResponsibility for departmental profitability and long-term business planning to achieve financial targetsInvolvement and execution of new business pitchesBuild confidence in Digital internally across the agency and externally with clientsContact and relationship building with clients at the most senior levelStrategy, planning and fulfillment of campaigns for assigned accounts, working in collaboration with members of the relevant Account teamsWorking with the rest of the client team, help define scope and recommended approach for major digital projects for clientsPlay a leadership role on client engagements, serving as a digital strategist to both account leads (internal) and clients (external)Serve as thought leader in aligning digital marketing strategy with a client's business goals and objectivesDrive high level discussions on the role of digital within the total marketing ecosystemWorking with the leaders of the client team, help convince clients of the value of digital marketing services to their business help them define needs and potential solutionsHelp guide clients in defining their digital visionServe as a resource for creative teams in the development of insight driven digital strategies from opportunity identification through to experience definitionPlay an active role in new client acquisition and new business presentationsProvide methodological support, coaching, professional development and training to staff. Job Specification Qualifications & ExperienceMinimum 2 years of experience in digital marketing or strategic marketing positionStrong passion for and knowledge of technology and digital marketingTeam player with the confidence and integrity to earn client and internal team confidence quicklyAbility to thrive in a fluid and entrepreneurial environmentStrong familiarity with digital metrics & analyticsIn-depth knowledge of integrated marketing and digital disciplines (including audience identification and analysis, targeting, experience design, digital production, and online analytics.)Experience in a fast-paced agency environmentThe ability to work under pressure, to strict deadlines in a busy and evolving environment, whilst delivering a highly professional service and attitudeExperience managing an accomplished teamProven senior level digital marketing experience across all digital disciplines, including campaign strategy, online planning & buying across all digital channels including mobile, PPC and social mediaKnowledge of emerging markets and trends within the wider digital industry, including consumer habitsKnowledge of ad-serving toolsExcellent project management, attention to detail and organizational skillsOutstanding interpersonal, communication and presentation skills (both written and verbal)Confident, resourceful and an exceptional decision maker Information Technology and Services - Karachi, Pakistan

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