Search Engine Optimization Specialist

Search Engine Optimization Specialist Brandians, Pakistan Brands Designs is seeking a Search Engine Optimization Specialist. The SEO will be responsible for implementing SEO and social media strategies for clients. The SEO specialist will be responsible to understand and support initiatives that will contribute to the goals and success of client campaigns.Key Functional Areas of ResponsibilityPerform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunitiesPlan and execute all web, SEO/SMO, social media and display advertising campaignsMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Collaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experiences across multiple channels and customer touch pointInstrument conversion points and optimize user funnelsProvide SEO analysis and recommendations in coordination with elements and structure of websites and web pagesProvide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specificAdminister search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projectsAssist in development and execution of communication/content strategies via social communities in coordination with SEO goalsResearch and administer social media tools in support of clients' social media strategyCommunication to team and management on project development, timelines, and results Job Specification The ideal candidate must possess:The skill to increase the website organic traffic and generate traffic from social mediaThe deep knowledge of content marketingGenerate short and useful content for social media posts and blog articlesSocial bookmarkingSound knowledge about on-page & off-page SEO techniques.The Knowledge & skill of PPC, Google analytics and webmaster tools.High levels of integrity, autonomy, and self-motivationThe ability to work independently and/or in a teamThe ability to manage multiple client projects along with in-house projectsProfessional Skills & Qualifications2 3 years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting toolExperience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc)Desired: Knowledge of HTML/CSS and website administrations Information Technology and Services - Karachi, Pakistan

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