Analyst / Associate, Digital Product Management, Consumer Banking Group
Job details
Business Function As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you. Responsibilities 1. Design customer Journey with data in mind:
- Demonstrated ability to identify key metrics for specific journeys / browsing behaviour
- Deep dive into data by sharing journey pain points and providing recommendations for journey improvements
- Translate decision making based on data into reporting by studying customer profiles, segments, and transactional behaviours.
- Analyse, identify new opportunities and areas of improvements into how we can improve our online journeys using Adobe Analytics
- Be prepared to speak to customer to gain a better & deeper insight to the problem statement & opportunity to understand customer job to be done and define a digital experience that truly meet customers' needs across different digital touch points
- Prepare presentations for management reviews on ideas and monthly progress reports
- Engage in ad-hoc requirement gatherings together with UI/UX to develop customer journeys
- Bachelor's degree in business management and any other relevant disciplines
- At least 1 - 3 years of working experience in analytics is preferred.
- Deeply data-driven with proven analytical and numerical skills; versed in Adobe analytics and proficient in analysing data for decision making
- Analytical problem solver, persistent and driven with demonstrated characteristics of a forward thinker and self-motivator who thrives on new challenges
- People-oriented and demonstrates strong engagement, interpersonal, and collaborative skills to work with people of different backgrounds.
- Able to work independently and is adaptable in a fast-paced environment
- Able to manage ambiguity, assess situations independently and apply judgment as appropriate
- Excellent written and presentation skills.
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