Marketing Executive

Position Overview: The Marketing Executive will play a pivotal role in driving the marketing strategy for our group, overseeing multiple brands and ensuring consistency and excellence across all touchpoints. This role requires a strategic thinker with a passion for marketing, exceptional communication skills in both Arabic and English, and a strong understanding of digital media and social media platforms. Responsibilities: 1. Marketing Strategy Development: - Collaborate with the Marketing Director to develop comprehensive marketing strategies for each brand within the group, aligned with overall business objectives. - Conduct market research and analysis to identify target audiences, industry trends, and competitive landscape. - Develop innovative marketing campaigns and initiatives to enhance brand awareness, engagement, and loyalty. 2. Social Media Management: - Manage all social media platforms for the group's brands, including Facebook, Instagram, Twitter, LinkedIn, etc. - Plan and execute both organic and paid social media campaigns to drive engagement, traffic, and conversions. - Create compelling content, including posts, stories, videos, and graphics, tailored to each platform and audience. 3. Digital Media Campaigns: - Plan, execute, and optimize digital media campaigns across various channels, including display advertising, PPC, and SEM. - Monitor campaign performance, analyze key metrics, and provide insights and recommendations for improvement. - Stay up-to-date with the latest digital marketing trends and technologies to ensure effective campaign execution. 4. Content Creation and Management: - Oversee content production for all marketing channels, including social media, website, email, and advertising. - Work closely with internal and external stakeholders to develop engaging and relevant content that resonates with the target audience. - Ensure brand consistency and adherence to brand guidelines in all marketing communications. 5. Marketing Calendar and Event Planning: - Develop and maintain a marketing calendar outlining key campaigns, promotions, and events for each brand. - Plan and coordinate marketing events, activations, and sponsorships, ensuring seamless execution and alignment with brand objectives. - Evaluate the success of marketing initiatives and events and make recommendations for future improvements. 6. Collaboration and Communication: - Work collaboratively with internal teams, including sales, product development, and customer service, to align marketing efforts with business goals. - Communicate effectively with external partners, agencies, and vendors to execute marketing initiatives and campaigns. - Provide regular updates and reports to the Marketing Director on campaign performance, KPIs, and budget utilization. Qualifications: - Bachelor's degree in Marketing, Communications, or related field. - Minimum of 3-5 years of experience in marketing, preferably in a multi-brand or agency environment. - Fluent in both Arabic and English, with excellent written and verbal communication skills. - Proven experience in managing digital media and social media campaigns, including paid advertising and organic content. - Strong understanding of digital marketing tools and platforms, including social media management tools, Google Analytics, and advertising platforms (e.g., Facebook Ads Manager, Google Ads). - Creative thinker with the ability to develop innovative marketing ideas and campaigns. - Strong project management skills, with the ability to multitask and meet deadlines in a fast-paced environment. - Experience in event planning and execution is a plus. - Excellent analytical skills and the ability to interpret data to drive marketing decisions. - Team player with a positive attitude and strong interpersonal skills. Skills - Competitive salary package with performance-based incentives. - Opportunities for professional development and career growth within a dynamic and growing organization. - Collaborative and inclusive work environment with a focus on creativity and innovation. #J-18808-Ljbffr