Digital Marketing Specialist
Job details
Minimum education (essential):- BCom Marketing Management or related Commerce degreeMinimum education (desirable):- Postgraduate Degree or Diploma in Marketing Management or related Course/Certificate in digital marketingMinimum applicable experience (years):- 5 yearsRequired nature of experience:- Business to Consumer marketing.- Experience in international markets.- Creating, monitoring & optimizing various digital campaigns on various platforms such as Facebook, Google, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc. - Reporting and navigating GA4.- Analyzing and reporting on campaign data.- Set up and testing of goals and conversion tracking.Skills and Knowledge (essential):- Digital platforms (i.e. Google Ads, Facebook, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc).- GA4.- Thorough understanding of conversion tracking systems.- Digital target markets / audiences and campaign KPIs- Predict campaign performance, based on previous experience.- Proficient in Microsoft Suite or Google Suite.- Excellent analytical and cross-functional communication skills- TV Streaming (desirable)- Google Tag Manager (desirable)- Experience in Marketing Cloud intelligence / Marketing automation (desirable)Duties- Digital Campaign Management- Retail and ecommerce Management- Data Tracking & Reporting- Strategic Management Support - B2C Digital Marketing Administration and Budget Management - QMS
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