Marketing Manager (Product & Special Projects)

Job Description: Management of selected product-related communication with media and other stakeholdersDevelopment and distribution of selected product-related communication to media and other stakeholders i.e. media releases, media responses and product updates, product photography and videography direction, briefing documents for spokespersons - media interviews, development and delivery of product and brand presentations and development of product content i.e. fact sheets, hot sheetsResponsible for product launches to mediaIncludes development of PR strategies for the product and overall brandLogistics Planning and Media Launch PlansManaging PR and Internal Communication for Partnership and Sponsorship ProjectsResponsible for digital media and lifestyle media relations strategyMedia clipping analysisManage media clipping service scope of work and manage service providerPublicity Reports for EXCO- monthlyDrafting of media releases / statementsExplore opportunities to leverage Product PR across all communication/media channelsOn-going relationship building with key lifestyle and product media and partnersNegotiating and finalising contract terms and outputs of agreements entered into with partners and suppliersSeek opportunities for innovative ways to leverage Product and overall Brand imageSeek opportunities for mutually beneficial sponsors and partners to increase Product and Brand awarenessPeople managementCross-functional and collaborative project management and task delegationSpecial Projects Portfolio:End-to-end project management: Manage all activities from the various areas for assigned special projects including communications, advertising, sponsorships, social media, sales, technical, training etc.Responsible for timeline management of key project-specific milestonesDevelopment of effective plans to achieve objectivesLiaison and Engagement between the various local and global stakeholders invested in the aforementioned sponsorship-based projectsEffective budget planning and maintenanceExplore opportunities to leverage special projects PR across all communication/media channelsOn-going relationship building with key media and partnersNegotiating and finalising contract terms and outputs of agreements entered into with partners and suppliersSeek opportunities for innovative ways to leverage special projects' PR efforts as well as overall Brand imageCross-functional and collaborative project management and task delegationJob Requirements: NQF Level 6 (Minimum 360 credits on level 8 framework) Qualification in Marketing, Public Relations/Communications or Journalism-relatedRelevant motor industry experience will be advantageousExperience in project management and Communication both verbal and written is essential5-7 years of work experience in Public Relations/Communications is essentialPC Literacy (MS Office package) & Microsoft Teams familiarity

#J-18808-Ljbffr Product & Brand Marketing