Senior Brand Manager

Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this. Job DescriptionAs the Senior Brand Manager for Project Olympus, you will play a pivotal role in establishing and safeguarding our brand identity while supporting performance marketing efforts. You will be responsible for conveying our brand promise and values externally and within the company, developing and maintaining key brand elements, and ensuring consistency across all touch points. Additionally, you will set brand goals aligned with our business strategy, conduct market research, and develop strategies to differentiate our brand from competitors. Let's Write Africa's Story Together! Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this. Job DescriptionAs the Senior Brand Manager for Project Olympus, you will play a pivotal role in establishing and safeguarding our brand identity while supporting performance marketing efforts. You will be responsible for conveying our brand promise and values externally and within the company, developing and maintaining key brand elements, and ensuring consistency across all touch points. Additionally, you will set brand goals aligned with our business strategy, conduct market research, and develop strategies to differentiate our brand from competitors.KEY RESULTS AREASBrand identityC onvey Olympus brand promise and values. Develop and maintain key brand elements, including logos, colours, typography, tone, and style. Ensure internal consistency in brand identity across all touch points, including advertising, marketing collateral, our app, online presence, and company communication. Brand positioning and strategy Set brand goals and objectives aligned with the overall business strategy. Conduct market research and competitive analysis to identify brand positioning opportunities. Develop strategies and guidelines to differentiate Olympus' brand from competitors. Brand communications and advertising Define a brand marketing plan, budget, and calendar. Craft compelling messaging that resonates with target audiences and identify appropriate channels and media platforms for brand promotion. Build, execute, measure, and iterate brand marketing campaigns. Manage our online brand profile, including CI, tone and brand content on our brochure site, social media channels and mobile app Conduct brand audits to evaluate brand awareness, perception, and loyalty, identifying areas for improvement. Brand monitoring and protection Manage brand hiccups and reputation challenges effectively, including crisis communications and proactive issue resolution. Build and maintain positive relationships with stakeholders, influencers, and media to enhance the brand's reputation Proactively engage media and other stakeholders with content and commentary in support of our brand narrative Monitor and respond to online reviews, comments, conversations, mentions, and other user-generated content. Protect the brand from unauthorized use through trademark and domain registration, brand monitoring, and enforcement through Legal. ROLE REQUIREMENT Postgraduate degree in Marketing, Communications, or related field; MBA preferred. Proven experience in brand management, preferably in the financial services sector. S trong understanding of branding principles and methodologies. Excellent communication and interpersonal skills. Creative thinker with the ability to craft compelling messaging. Strong analytical skills with the ability to interpret data and draw actionable insights. Experience managing brand crises and reputation challenges. Ability to multitask and prioritize in a fast-paced environment. Proficiency in social media management and digital marketing tools. Experience with trademark and domain registration processes is a plus. The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit. SkillsEducationBachelors Degree (B) (Required)Closing Date19 April 2024The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit in question. Old Mutual Limited is pro-vaccination and encourages its workforce to be fully vaccinated against Covid-19. All prospective employees are required to disclose their vaccination status as part of the recruitment process. Please refer to the Old Mutual's Covid-19 vaccination policy for further detail. Kindly note that Old Mutual reserves the right to reinstate the requirement to vaccinate at any point if it is of the view that it is imperative to do so. The Old Mutual Story! About Us Old Mutual is a premium African financial services organisation that offers a broad spectrum of financial solutions to retail and corporate customers across key market segments in 14 countries. The lines of business include Life and Savings, Property and Casualty, Asset Management and Banking and Lending. We are rooted in our purpose of Championing Mutually Positive Futures Every Day and believe that a great customer experience is anchored in a great employee experience.

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